Content marketing takes many forms and of the fastest growing trends is using a marketing podcast as a way to promote your business. You can reach your customers whether they are in their car on their way to work, on the subway, at home or on a camping trip in the wilderness – as long as they have a pair of functioning headphones or speakers. So this means for you, as an entrepreneur, it’s a great opportunity to grow your personal brand and with the help of a podcast editor it doesn’t even have to take up much of your time at all.
When you’re starting a podcast, there are a few things you need to consider first. Ask yourself: What are the topics my podcast will be covering? Maybe you have a niche, such as small, targeted market segments, military homebuyers, first-time homebuyers or any niche you want your marketing podcast to reach at the moment.
Then, to get started with your podcast there’s a few basic things that you need to consider. First of all – you need a great name for your podcast. If you don’t make it clear in the title what your podcast is about, a lot of potential customers will scroll past it.
The equipment you need for getting started with your podcast is basic: Editing software, a good microphone and a computer. It really is that simple.
Here we share the main steps for building your podcast.
1. Choose what format you want your podcast to be in. There are numerous different formats you can choose from, such as having interviews, a narrative, multiple hosts, monologue etc. The interview style podcast seems to be the most popular one, but you choose what suits you and your business best.
2. Do your research and plan what you’re going to discuss. Pick a few topics and make a long term plan. Make a list of guests you could invite and decide at what frequency your podcast will launch. Once a week requires more commitment so maybe once or twice a month will suit you better? It is entirely up to you and having a podcast editor will make the time you have to spend working on it minimal.
Launch your podcast everywhere! Google play, spotify, Itunes, Tunein are all great options and there are many more. For your marketing podcast to be successful you need to build an audience and have subscribers. You can create this through using social media to promote your podcast, embed your podcast audio onto your website, get local influential people to support and share it.
3. Consider collaborating with other podcast producers. If you have an engaging podcast that discusses local events and trends you are sure to build an audience that will come back to listen to your podcast.
4. Invest in yourself and your business and start building your podcast today. You can start by simply watching a few podcast tutorials and start writing down your ideas. Without a doubt the entrepreneurs and real estate investors who take advantage of using technology are the leaders in their industry. Your podcast starts today!