Are you trying to run a travel business amidst this pandemic and are feeling utterly helpless about surviving it? Well, we have a solution for you that might be just perfect.
Instead of focusing on reviving your business the traditional way, why not use this time to actually work on some long-term solutions that will help your business, like marketing? You have all the time in the world to come up with a solid plan to ensure your customers that when travel does pick up, you are their go-to solution. Here are some basic tips to get started:
- Promote off-beat spots
It is obvious that people will be open to travel soon, but still going for popular tourist spots will not be the first choice. Since popular spots will obviously be flooded with tourists and cause a huge crowd, people might still not be open to them.
This is your chance to promote all the off-beat spots within and outside the country. All the ones that are oozing with natural and man-made beauties just waiting to be discovered. You can take this chance and boost not only your business but also that location and help put it on the country's map. Travel fanatics are just looking to discover new places and cannot wait but help you further promote them. If, during this, you score a good travel blogger that puts this on their site, you are gold! The tourist spot will not promote itself.
- Encourage local
A lot of businesses have been affected severely during the course of this pandemic. Among them, some are the local vendors and small businesses that earlier used to thrive on the tourism industry. Right from van and bus drivers to chai shops, to small-scale hoteliers, everyone has been hit severely.
This has caused a wave of appreciation for small-scale entrepreneurs where everyone is willing to contribute to the cause and uplift this part of the economy by buying local. Use your marketing so as to show that you stand in solidarity with these people and use that as your anchor to promote your own business. This way, you are not only doing yourself a favor but also helping others in running their enterprises.