A lot of businesses have been affected by the recent pandemic. The businesses that were thriving and making profits are now experiencing losses and many are even closed already. Statistics have shown at least two out of three businesses dropped their sales or are on the verge of closing. However, the businesses that are blessed with geniuses and are working proactively are definitely overcoming unique challenges brought by the pandemic. Are you also one of those businesses owners who are feeling helpless and are facing a hard time growing sales at this time?
Whether you are in real estate, construction, property development, agriculture, furniture, bakery, grocery items, cosmetics, clothing, or any other type of business, every entrepreneur wishes to skyrocket your sales. But with the current scenario, it is a little difficult to do. However, there are some tricks that you may employ to pump up your sales:
1. Never Stop Promoting Your Business
Promotions involve the marketing of goods and services of your company. There are various forms of promotions such as using signages with corflute signs, media advertisements through television, radio, newspaper, and ads on social media platforms.
Nowadays, it is very common for businesses to use YouTubers and content creators to promote their products. Depending on the type of your business, you can make use of PR packages to distribute samples of products so that social media influencers can share these samples with their followers.
Since these social media influencers have a huge following online, you may expect your product to be introduced to thousands of social media users in a blink of an eye. The best part is, you don’t even have to do it face to face—which means it is a safer way to promote your products amidst the pandemic.
2. Offer Seasonal Special Promos
To market your business, you must consider special occasions such as the holiday season, cultural events, and other regional celebrations.
For instance, on Black Fridays, many companies offer 10 to 20 percent off on everything or buy one take one promos. These types of offers attract more customers who buy in bulk to take advantage of the sale.
Make A Calendar To Plan Your Content Marketing Strategy
Before you start a business year, draw up a calendar to mark the seasonal occasions and events that are significant for your business to offer sales. The important events in your calendar may include but are not limited to Back to School, Easter, the Rugby World Cup, Christmas, Father’s Day, Mother’s Day, and Valentine’s Day, among others. Marking these days on the calendar will remind you of your preparations beforehand. Better start preparing a month ahead before the special event approaches.
- Offer Special Or Personalized Gifts
Offering gifts and incentives is another way to attract more sales. This can be done on special days like Father's Day where you attach gifts for fathers, or Christmas and festive seasons where you can offer freebies. These gifts or freebies make customers happy and they will feel valued as patrons.
3. Customers’ Feedback
Always welcome customers’ feedback and be ready to assist them if they experience any issues with your products or services. If you keep up this kind of attitude, you will always see customers flowing back to your online shop or outlet. On top of that, improving your products and services based on customer feedback will bring more sales and even create a good relationship with the customers.
4. Focus On The Number Of Sales Instead Of Profit Margin
Nobody wants to buy expensive products when they can get them elsewhere at a lower price. This is a common business trick to quickly increase sales. Focusing more on sales means that you increase the number of items sold and decrease the margin of your profits in each item.
This way, your sales will increase in a way where you make less profit per item, but you will earn more because the number of items you sold has increased. Also, more sales mean more customers for your business and they will more likely come back if they are happy with your rates and services.
The success of a business lies in the hands of every team member, so this usually requires teamwork. Your team of web developers, online marketing experts, and on-ground crew has to be very efficient to make your business plan work in real-time. And if you have a team of hard-working people who are enthusiastic to bring your business to a new level, then you should pay them back as well. Acknowledging the efforts of your team is also essential in the success of your business.