Leading Mortgage Websites for 2022

February 15, 2022


I've handled about 2,000 mortgage refinances. 3 things to know before you refi - MarketWatch

Applying for a mortgage is a life-changing choice that can have long-term consequences. When a potential consumer begins looking for a lender, they want to know that your organization is trustworthy, dependable, and dedicated to assisting them in purchasing the home of their dreams.

An effective website fosters viewer trust and demonstrates that they can rely on you to behave in their best interests.

Mortgage Store

Mortgage Store conveys wisdom and professionalism with short chunks of content and a nicely animated header. The website begins by telling viewers that they have the resources to assist them in applying for their first mortgage. It encourages visitors to learn more about the subject before diving in.

An image of a new house also draws the viewer's attention. It causes prospective home buyers to consider the lovely new home they might purchase if they took out a home loan. They can also find contact information by glancing at the header or scrolling down to the footer.

Quicken Loans

Quicken Loans welcomes visitors with a pop-up box that invites them to speak with a mortgage counselor. When they scroll down, they come across a helpful calculator to estimate their mortgage payment.

It provides value to the service and offers users an indication of what they would pay if they borrowed from this lender.


Better immediately attracts visitors by emphasizing their lack of commissions and loan costs. The website demonstrates how quick and simple it is to utilize their app on the right.

The easy-to-use interface invites visitors to sign up and check whether they can get preapproved for a loan in minutes.

Capital Mortgage

Capital Mortgage uses colorful images to demonstrate to potential home buyers that they are a friendly, approachable firm. Viewers may apply for a loan quickly and simply by clicking the "Apply Today" button on the site. They also include a large "Get a Quote" button in the top-right corner.

American Financial Network

American Financial Network depicts a cheerful family enjoying time in their kitchen, demonstrating the lifestyle that visitors may experience by acquiring a home.

The site gives visitors two simple options: "Buy a Home" or "Refinance." The homepage includes positive client evaluations.

New American Funding

To establish a good link with their organization, New American Funding begins with a full-screen portrait of a happy family in front of their home. The website provides information on the many types of house loans and what home purchasers should know before applying.

Guild Mortgage

Guild Mortgage draws the visitor's attention to essential elements of the website by using a wonderful photo of a parent and kid and vivid colors. The sharp images and transparent content blocks are highlighted with a pure white backdrop.

The website also stresses Guild Mortgage's 60-year history, which instills confidence.

Trey McClure

Trey McClure offers visitors to acquire a quick quotation by filling out a simple form on the site. It encourages visitors to begin seriously considering applying for a house loan.

The web page also includes a photo of the lender and a link to his profile, making him look more acquainted to the viewer. It contributes to a sense of assurance.

Insignia Mortgage

By prominently displaying their interest rates on the webpage, Insignia Mortgage demonstrates to visitors that they are a trustworthy, open firm. They provide four distinct forms of loans for various scenarios.

They also mention that they've made over $3 billion in loans to demonstrate to viewers that they're a dependable, well-established company.

Crown Mortgage

Crown Mortgage begins by assuring viewers that their loan will never be sold to creditors. They present impressive figures, such as the fact that they've been in business for 45 years, to add value to their firm.

They also mention that most of the company's revenue comes from referrals, implying that they provide excellent customer service.

These websites exemplify the most significant characteristics of the best mortgage lending companies: friendliness, competence, and professionalism.


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