Real estate is an incredibly interesting industry… if you’re part of it. That’s at least how most realtors think of it. We assume that the layperson does not care to know about the ins and outs of the property market, no matter how passionate we might be. We’ve all had the experience of speaking about the most interesting parts of our job and seeing people zone out!
For this reason, the idea of starting a blog does not occur to most real estate agents. Unless you are running a B2B realty business, your clients have little to do with property, other than the fact that they want to buy or sell a house. Why would you waste your time?
However, writing a real estate blog is not a waste of time at all. In fact, it is essential if you want to boost your success. By learning how to start a blog, you can find clients who bring you a lot of business.
Let’s get into why you should start a blog.
We’ll speak about the benefits of blogging for content marketing, but it is important to discuss the fact that finding clients is not the only reason to start a blog. Real estate is no longer only interesting to people who are invested in the property market. Rather, people interested in the state of their country, in economics, and in politics and history all want to be part of the conversation.
The property market reflects on so many different aspects of public and private life. For example, the fact that home values in America are skyrocketing is indicative of post-pandemic economic struggles, the impacts of related rate changes, the movement of people, and much more.
This is definitely not for everyone, but you'll find a much wider audience than you expect. You'll also get readers who did not set out to read about real estate but found one of the subjects you wrote about to be particularly interesting.
Of course, there is a financial benefit to blogging as well.
When you run a business, starting a blog is part of a strategy called inbound marketing. This is a way of finding clients without ever approaching them, even through an advertising campaign. Instead, you create quality content which people find when they do a Google search for related topics. They go to your website to see the content and lead themselves to your services.
When you blog, you achieve this by writing articles that potential clients may want to read. You can write about property values, the process of buying or selling a home, how to get the best price for your home, and other topics house buyers or sellers will search for. When they find your quality content, their first impression is that you are an expert in the field. You have the answers to their questions, after all.
People who come across you in this way are more likely to choose your services than the services of someone else they found online. They are more likely to trust you than someone whose services were advertised to them on Facebook or Instagram. It certainly helps that they came to you, as they do not feel manipulated into trusting you with their business.
Even if you only intend to target private buyers and sellers of homes, by blogging you make yourself known to other people in the realty industry. They read your expert opinions, get an idea of who you are and how you think of the industry, and may want to partner with you.
Partnership opportunities come in many different forms, and some will provide you with the chance to make passive income. As such, by opening yourself to opportunities this way, you can end up benefiting through means you would never have considered.
You may not consider yourself an entrepreneur, but sometimes all you need is someone who has a deeper understanding of business to work with. You don’t have to learn everything there is to know about starting a side hustle, because they will do the work that just does not interest you.
Starting a blog is useful for all of the above reasons. However, you probably still wouldn’t consider it if it wasn’t easier than ever. You can add a blog to your website with no trouble at all using a website builder. With more than the bare bones put in place for you, all you need to do is write the content.
A real estate agent in 2022 will benefit greatly from a blog. It is a great organic marketing strategy that can bring you a significant amount of new clients, business partnerships and will definitely provide some interesting food for thought.
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