The two-year-long pandemic has affected all existing businesses in some form or the other. They have changed the ways different industries function, but like every other roadblock industries have evolved into tackling these problems in ingenious ways that will continue making an impact even after this pandemic is gone.
The fashion industry faced the problem of attracting customers into their brick-and-mortar stores to try out new garments and buy them. People were afraid of getting contaminated as the dresses can be tried by multiple individuals and if any one of them was affected then the disease can spread. This was a legitimate fear and this saw a rise in the number of purchases that were being done from online shopping stores.
In this article, we will be seeing a look at the future of this industry, how the fashion industry used cutting-edge technologies like Augmented Reality to develop AR clothing. This helped in providing customers the same experience of trying out dresses in an actual trial room from the comfort of their homes.
What Are Virtual Trial Rooms?
Buying cheap clothes or clothes that one wears at home is easier when it comes to online stores. But if you are spending a lot of money on a dress that you want to wear outside for an occasion or a meeting and cannot afford to buy the wrong size then trying them on is a must before buying them. Virtual trial rooms serve as the future of fashion ecommerce trends. Customers can try on different clothes on an animated model of themselves having the exact same body dimensions.
This helps you in understanding the kind of fit that you can expect if you order from that online store. This ability to virtually try on clothes has drastically improved sales for companies that were not having enough traffic in their brick-and-mortar stores.
How Does Technology Work?
Virtual fitting technology works with augmented reality and artificial intelligence. A scanner or a camera takes 360 degrees photos of an individual and then renders a 3D model of the customer. This modeling can be either done by a mobile app or at the stores with scanners. These 3D models are saved and so going to the store for once helps you create an exact virtual replica of yourself. Then when you find a dress that you want to try you can select the virtual trial option which identifies the dress and makes your 3D model wear that dress.
This gives you an exact idea of how it will fit and look on your body without even wearing it. You can even use advanced options where the system will suggest what size you should buy depending on the kind of fit that you want.
Virtual fitting is the perfect future solution to overcome the fear of wearing dirty worn clothes at the shopping mall or the stores. Even if you are at the store, you can simply scan the RFID on the price tag and see how the dress will look on you via your virtual 3D model.