Creating a successful real estate business has a lot to do with your online presence, including an active social media platform and a great website.
Ignoring your business’s online identity will make it more difficult for customers to connect with your brand, which would harm your business's success.
However, the process of creating an active online identity has a lot to do with the type of domain name you choose for your business.
And just as it’s challenging to locate a building without a precise address, your real estate needs a premium domain name that’d help you effortlessly attract visitors.
That said, here’s how to choose a powerful domain name for your real estate brand.
It's impossible to overestimate the importance of clarity in domain names. Premium domain names offer short and simple web addresses that are easy to say and remember. They also allow for significantly more accurate search inputs when customers look for your company online.
Picking an excellent domain name like home.com will provide a clear message to customers, helping them to grasp your company’s services with a glance. That's why, when it comes to securing a memorable domain name, relying on the skills and expertise of a naming agency is one of the best ways to ensure you find a great domain name.
Premium domain names such as cabinhomes.com, publicstorage.com, and americantower.com include essential keywords that tell customers about the services these businesses provide.
Even when premium domains such as brookfield.com don’t contain keywords, they nonetheless portray an attractive, modern, and sophisticated tone that consumers find appealing.
When finding a great domain name, you can choose to either use a 'keyword-based' or a 'keyword-less' premium domain name. Both kinds of domain names will be effective at building your brand’s online identity.
Quality domain names stand out from the crowd, making them the most efficient method to communicate your real estate brand's unique personality. But don’t just pick any domain name; ensure that whichever name you choose aligns with your brand’s name.
Brookfield Asset Management, for example, made sure that searches for ‘brookfieldassetmanagement.com' were redirected to their original domain, 'brookfield.com,' since they understood how destructive ignoring a similar domain name to their company's name can be to their brand’s online exposure.
Investing in a premium domain name that matches your company's name and social media accounts is an effective way to build your online presence and make it easier for clients to locate your real estate brand.
It's essential to mention that the domain extension you choose is critical for your company’s domain name.
Now, although there are other domain extensions available, users prefer visiting sites with the .com, .org, .net, .co, and .io extensions. And so, when choosing your premium domain, ensure you get one with a trusted extension.
Getting a good domain with either of these extensions will help your real estate website establish its authenticity.
Premium domains, particularly those without keywords, find it easy to scale and grow with your business, adapting to whichever new niche you choose to pursue.
However, while a great and creative name like ‘findhome.com' may appear unique and appealing, it will limit your brand's progress both in the industry and in the eyes of your customers because it will be associated solely with offering broker services.
To get the most out of your brand name, choose a compelling domain name that symbolizes your company's current offerings and future potential growth.
Your domain name is your company's online presence. Obtaining a one-of-a-kind premium domain name will enable your business to stay fresh and relevant in your customer’s minds quickly.