Increasing your business's customer base is a top priority for any business owner.
Here are 10 tried-and-true ways to bring in new customers for your location-based business.
1. Make a great first impression with your website and online marketing materials.
This is probably one of the most important factors in getting new customers. Your website and online presence should be professional and up-to-date, showcasing your products or services in the best light possible. Ensuring that your marketing is at the top level and that your website is optimized for usability, experience, and SEO will ensure that your potential clients are having the best experience possible and have the highest chances of converting to paying customers.
2. Use social media to reach new customers.
Social media is a powerful tool that can be used to reach new customers and market your business. Utilize platforms such as Facebook, Twitter, and LinkedIn to connect with potential clients and let them know about your products or services. Use hashtags, post relevant blog articles, run social media ads, and participate in online conversations to get your business name out there.
3. Get involved in the community.
Getting involved in the community is a great way to meet potential new clients and promote your business. Attend local events, sponsor little league teams, join the Chamber of Commerce or other business groups, or volunteer for a cause that you’re passionate about. Not only will you be doing good for the community, but you’ll also be getting your business name and brand in front of new people.
4. Host an event.
Hosting an event is a great way to generate buzz and bring in new customers. Choose an event that will appeal to your target market and make sure that it is well-planned and executed. Promote the event through your website, social media, email marketing, and other channels. You can also partner with other businesses to co-host the event and cross-promote to each other’s audiences. Be smart with choosing who to partner with to co-host the event. For example, if you're in the clubbing industry, it would be an awesome idea to co-host alongside a mobile bartending company, as they will ensure your guests will have a good time and you can both benefit from the event without competing with each other.
5. Give something away for free.
Everyone loves free stuff! Offering a free product or service is a great way to attract new customers. Make sure that the freebie is something that your target market would find valuable and that it aligns with your business goals. For example, if you’re a web designer, you could offer a free website analysis or a discount on the first month of service.
6. Use word-of-mouth marketing.
Word-of-mouth marketing is still one of the most powerful marketing tools available. Make sure that your current customers are happy with your products or services and that they’re spreading the word to their friends and family. You can also incentivize referrals by offering discounts or other perks for customers who refer new businesses to you.
7. Get featured in the media.
Getting press coverage is a great way to reach new customers and promote your business. Make a list of journalists and media outlets that cover businesses like yours and pitch them story ideas or offer to be a guest expert on a relevant topic. You can also use social media to try to get the attention of reporters and influencers in your industry.
8. Go where your target market is.
If you know where your target market hangs out, go there! Whether it’s online in forums or chat rooms or offline at trade shows or conferences, put yourself in front of your potential customers. Attend relevant events, join online discussions, and network with other professionals in your industry to get exposure for your business.
9. Partner with other businesses.
Partnering with complementary businesses is a great way to reach new customers. For example, if you’re a wedding planner, you could partner with a florist, photographer, or venue to promote your business to their clients. You can also partner with other businesses to co-brand products or services, cross-promote on each other’s platforms, or collaborate on marketing campaigns.
10. Use guerilla marketing tactics.
Guerilla marketing is all about being creative and thinking outside the box. There are endless possibilities when it comes to guerilla marketing, so get creative! Some ideas include setting up street teams to hand out samples or promotional materials, using public spaces for temporary displays or installations, partnering with local businesses for joint promotions, and holding flash mobs or impromptu performances.
11. Get involved in your community.
Getting involved in your local community is a great way to raise awareness for your business and build goodwill. There are many ways to get involved, such as volunteering for local organizations, sponsoring community events, or hosting charity fundraisers. Not only is be
12. Speak at industry events.
Speaking at industry events is a great way to position yourself as an expert in your field and promote your business to a new audience. When choosing which events to speak at, make sure that they’re relevant to your target market and that you have something valuable to share with attendees. Promote your speaking engagement on your website and social media channels to generate interest and boost attendance.
13. Teach a class or workshop.
Teaching a class or workshop is another great way to position yourself as an expert and promote your business. You can teach classes or workshops in person or online, depending on your target market and preference. When promoting your class or workshop, make sure to include information about what attendees will learn and how it will benefit them.
14. Give back to charity.
Giving back to charity is a great way to promote your business while also doing some good in the world. There are many ways to get involved, such as donating products or services, hosting fundraising events, or partnering with a local nonprofit. When choosing a charity to partner with, make sure that it’s relevant to your industry or target market.
15. Get involved with influencers.
Collaborating with or getting endorsements from influencers is a great way to reach new customers and promote your business. When choosing which influencers to work with, make sure that they have a large and engaged following in your target market. You can collaborate with influencers on social media, create joint promotions or product launches, or host events together.
16. Give away free stuff.
Everyone loves free stuff! Giving away freebies is a great way to generate interest in your business and attract new customers. When choosing what to give away, make sure that it’s something that your target market would find useful or valuable. You can promote your freebie on your website, social media channels, or through email marketing.
There are endless opportunities for promoting your business. The key is to be creative and think outside the box. Try out different marketing strategies and see what works best for you and your business. And don’t forget to have fun with it!
Which of the following marketing strategies will you try for your business? Let us know in the comments below.