As of now, around 59% of people around the globe actively use social media. Having social media presence will drastically help you expand your reach and grow your business.
Owing to the numerous benefits social media offers, interior designers can also leverage these platforms to expand their client base for increased revenue. Every social media site can help you with different goals. For instance, you can get followers for Twitter account to give your services a more professional and credible look.
Nevertheless, if you’re interested in knowing some of the best social media marketing tips for interior designers, keep reading this article!
You can’t just hop on any social media platform without having clear goals in your mind. Goals allow you to make the right social media marketing strategies, so you can track them down the road and tailor them accordingly.
As an interior designer, your goals may be to:
Start working on that goal and curate appropriate strategies for whatever you think is the most relevant to you right now.
Although there are several different social media platforms, such as LinkedIn, Facebook, TikTok, Pinterest, and Instagram, you should pick one that has the audience relevant to your interior designing services.
For example, if most of the audience on LinkedIn doesn’t have an interest in interior designing, you don’t want to waste your time and efforts on this platform.
Now you may be wondering, how can you figure this out? To help you with this, you need to look at your target audience based on the demographics of different platforms. You can do a basic Google search to determine your target audience’s demographics like age, income, gender, location, etc.
This will facilitate you in picking the most relevant social media platform for your interior designing services and reaching out to people who are actually interested in your services.
Pro tip: A bit similar to Pinterest, Houzz is an ideal platform for interior designers to create professional-looking profiles with portfolios, services, testimonials, and credentials to connect with similar clients.
Interior designing is all about visuals. How do you expect to attract a new audience and grow your business if you don’t add any pictures or videos of your work?
Furthermore, visuals are a great way to attract the audience's attention and almost always tend to perform better than other kinds of content. You can share before and after pictures of a room you remodeled or give a home tour in a short video to show off your skills and creativity.
This will not only boost your engagement rate but will also give a better perception of your style and specialty to your prospective clients.
Although social media allows you to advertise and promote your interior designing services, you need to connect with your audience/followers if you want to scale your business.
It’s called social media for a reason. If you simply keep promoting your services, you will sound too salesy, which can be a major turn-off for social media users.
You can share your best tips and tricks as a professional on your social media pages. You should also reply to their comments or DMs.
Sharing other interior designers' content will also make you look like a professional while giving exposure to your account. All of this will contribute to establishing you as an authority, so people can trust you and avail of your services.
Branded hashtags gather all your content in one place and make you more discoverable in a crowded place like social media. Your branded hashtags should be preferably short to make it easier for others to use them in their content.
Add your branded hashtags in your profile description with a CTA and encourage others to use them when talking about your services for a chance to get featured on your account.
Branded hashtags also allow user-generated content, which is basically the promotion of your services by other social media users without you having to pay them any fee. This will significantly help you spread the word about your business and create a loyal community at the same time.
Social media ads are economical and highly effective compared to conventional advertisement methods. Since social media ads use advanced targeting, they can help you reach the right audience who will most likely take valuable action with your ad.
There are plenty of social media ad formats to choose from, such as video, photo, carousel, and story ads. You should pick the one that helps you achieve the primary objective of the ad.
In addition, you must use high-quality pictures or videos with a brief description and clear CTA for a higher ROI. You should keep checking your ad performance and make changes accordingly to make your investment and efforts worthwhile.