If you are looking for a cost-efficient marketing strategy to engage with prospective clients for your business and drive more conversions, then Facebook ads are the way to go.
Facebook ads are cost-friendly compared to other online marketing campaigns, and the platform offers precise targeting options that allow your content to reach its ideal intended audience.
Whether you want to acquire new customers to boost your brand awareness or previous target customers, Facebook ads can help you achieve your marketing goals.
We have prepared tips to help you maximize Facebook ads and get more conversions in the form of sales for your business. Check out the tips below.
Identify your conversion goal
If you want to increase the rate of website conversions, you need to identify the action you want your ad to generate from your audience. Facebook supports the following types of conversions:
- Content viewing
- Initiate checkout
- Add to wish list
In case you have other conversion goals in mind, like getting people to subscribe to your newsletter or having people sign up for your workshop, Facebook allows you to create your own custom conversion goals.
If you want your business to get several types of conversions, then you need to create custom ads that will drive each specific conversion. A single ad will not be able to meet all your conversion goals. Separate ads for different conversion goals will allow you to build the perfect customer journey that will prompt your audience to follow your call to action.
Focus on the destination of the ad
If you have an official business website where you sell products or services to your customers, then the Facebook ad should lead prospective clients back to the website. Therefore, the landing page of your website needs to be as exciting, appealing, and convincing as your Facebook ad.
To achieve an effective conversion from your ad, be able to deliver items and information on the ad's promise.
Here are a few tips to make your landing page appealing and convincing enough to get more conversions:
1. Apply Meta pixel
You need to select the website page where the conversion will take place. Once you identify the sales-worthy page, add the Meta pixel code from Facebook to the web page. This will allow you to track the event and check the performance of your ad.
2. Seek for continuity in your ad
Ads are supposed to be short, direct, and straightforward because online users have a short attention span of about 8 seconds. Therefore, use the ad to direct people to your website, where they can access valuable information about the subject of the ad. This will allow you to create short, attention-grabbing ads that will spark curiosity instead of long boring ads where you try to compile all the information about your business into one ad.
Once you create the perfect short, attractive Facebook ad for your business, your website needs to be able to deliver on what the ad promises to your users. For example, if the ad tells people they can learn more about your product, like watches on your website, the landing page needs to contain more information about the variety of watches you sell, the prices, and a call to action.
3. Optimize your ad for apps
Does your business have an app where people can easily access your products or services? If so, you need to optimize the ad for apps because many people today are open to purchasing products or services from their smartphones.
Also, driving people to your app will increase your business's conversion rate, especially if the majority download the app and leave positive reviews. Register your business app and link it with the Facebook SDK for this strategy to be effective through Facebook ads.
4. Choose the correct ad format
There are Facebook ad designs or formats than can make you achieve your marketing campaign goals faster than others. Below are some tips on how to use the various ad formats on Facebook.
Facebook offer ads
Facebook offer ads are excellent for broadcasting purchase incentives like discounts or special deals to drive the conversions of your business. Additionally, if someone clicks on your Facebook offer ads, Facebook will send interested users notifications about your business to remind them to redeem the offer.
Collection and carousel ads
Carousel ads are the way to go if you are marketing several products or services for your business. The collection ads will allow you to display multiple items in one ad while highlighting the unique features of each product or service.
Facebook canvas ads
Facebook canvas ads are ideal for highlighting experiences and high-impact visuals on full screens. These ads are perfect for conversion goals like donations, getting more volunteers, or flash sales.
Use analytics as insights
Want to get more success from your Facebook ads? Well, we recommend using the analytic metrics to show you the strengths and weak points of your Facebook ads. Analyze every aspect of your ad's performance. Which type of audience interacted more with your ad? Which conversion goal performed best in your multiple ads? What strategies of your ad worked, and which ones didn't?
Use the strategies that worked on your previous ads and implement them in your next ad to drive more conversions for your business. Additionally, ensure that you keep track of the most significant metrics generated by your ads to get useful insights. Some of the most important Facebook ad metrics to analyze include:
- Cost per result
- Geographical location
- Number of views and percentage watched
- Result rate
- Engagement rate
Are you ready to take your Facebook marketing campaigns to the next level? Contact the Facebook ad experts at this site, who will create the best converting ads for your business.