The world of online shopping is constantly changing. The traditional method of displaying images and product descriptions is no longer sufficient to keep up with customer preferences and needs. Customers want to be able to influence the product they're paying for, as well as the experience they have while using it. But they also want to make sure they're getting what they paid for. 3D product visualization is the tech that allows them to do this.
If you run an online shop and want to use a 3D component, you'll first have to get yourself a 3D product configurator. In this article, we show you what you need to know!
What Is a 3D Configurator?
A 3D product configurator allows your customers to customize a product according to their preferences. Your customers will be able to interact with your products online in real-time, thanks to this 3D element. Additionally, even if you don't already have customized products in stock, customers can choose their preferred options and see what the finished result will look like. Immersive visualization is what 3D configurators do for eCommerce.
So how does one pick the right 3D configurator?
The Easiest Customization Options
3D modeling has variations regarding the degree of complexity involved in the products. Airplane modeling in 3D is very different from 3D furniture modeling. The shapes and lines of a table may seem less complicated than the many parts that go into making a plane.
In the 3D configurator, along with a wide range of options for shapes, textures, colors, materials, and so on, disassembly and assembly animations can be viewed from any aspect or perspective, and users can zoom in and out. The most realistic product experience is made possible by the 3D configurator and augmented reality, but it is important to ensure there is no lag in the creation process. With a good online 3D configurator, it's also possible to keep the models in a cache on the server so that the next time you need them, they'll be ready to go.
The next thing to look for in an online 3D configurator is how compatible it is with your application or website. Can it be used as a simple plug-in? Is it better to add it in like an extension to the site, or will you have to download and upload each product's 3D model painstakingly?
Pick an option that serves as a win-win for both you and your customers. All the while, make sure that your choice provides an accurate price quotation when the customer makes their changes.
It's also a good idea to look for a configurator that doesn't require any expertise. In other words, you shouldn't be required to do any web design, coding, or programming to use your chosen app. When it comes to finding the right program, pick one that allows simple drag and drop, with customization options that are easy to learn and use following a quick and efficient tutorial.
Artificial intelligence (AI) powers most of the eCommerce applications in use today. In order to produce 3D models, the configurators use images directly pulled from the store's 2D galleries as a default. Customers can then further tailor-make them as per their requirements.
Vendor-Friendly Pricing and Scalability
The configurator's performance may suffer as a result of the added complexity larger models bring to the table. The download and execution of complex models take longer, the more intricate the model is. It is important to invest in a 3D configurator that allows you, as a vendor, scalability options where required.
This scalability is not only necessary to make complex products but also to create new products for your inventory. But there is one issue that scalability brings. Cost.
As the software gets more multiplexed, providers will begin to quote larger numbers. Since this isn't a competitive service yet, the cost is high. However, some providers may provide a vendor-friendly bulk price option, providing a one-stop shop for all your 3D, AI, AR, and SKU needs.
Evaluation of your 3D Product Configurator's Performance
How has this addition impacted your sales? Performing a basic analysis will show you the difference in sales before and after the configurator. This is an essential step in picking a long-term 3D product configurator. Note that these additions require time for the customer to get used to them.
There are certain key performance metrics you can keep an eye on:
- Making an accurate bill of materials
- Transformation into sales
- AR product launches with customized features
- Requests for meetings with distributors, designers, or sales representatives
- Your website's traffic to certain product pages
- The amount of time that people spend on your site
- Usage of the configurator by each site visitor
- The configurator's digital "touches"
- Product and configurator mentions on social media and online reviews
The service industry is evolving rapidly. The needs and desires of the customers are ever evolving, and vendors have to stay on top of them all and deliver a user experience worthy of business. People spent two years locked indoors during the pandemic, and shopping from the house doesn't allow one to take a product into their own hands and see for themselves. 3D product configuration technology will allow shoppers from all over the world to have a good idea about what they can expect to get when they place an order with you.