5 Expert Amazon Keywords to Increase Sales and Rankings

November 23, 2022

It's not new that keywords are the key to opening the door to success in increasing your sales and ranking higher than your competitors. That’s why as an Amazon seller, it’s important to understand keywords' role in your success. Customers search for products on Amazon using keywords, which are words and phrases.

But since all sellers know this strategy, you must know how to be unique in using your keywords to stand out in the Amazon marketplace. So it will not only help you to find the right one but also help you rank high and sell more.

There are a lot of items on Amazon Warehouse. Buyers might find it hard to look for the items they really want. That's why keywords are present to help FBA Amazon sellers and customers be specific about what they are looking for.

How Amazon Keywords Works?

Amazon SEO includes a process wherein keywords can determine your success. Why? Optimizing your listing for SEO makes it more probable for potential Amazon shoppers to click on it and make it appear higher in search results.

There are several factors that Amazon considers when determining ranks. These are keyword relevance, product price, customer reviews, and seller rating. Doing Amazon listing optimization can raise your business' revenue, exposure, and engagement.

When you create a listing on Amazon, you'll be asked to include keywords in your product title and description. When buyers search for relevant terms, Amazon's search algorithm employs these keywords to assist in directing them to your products. As a result, it's essential to understand how Amazon's search engine functions to select the appropriate keywords for your goods.

While there's no magic formula for choosing the perfect keywords for your product, here are some tips that can help you get started.

  1. Consider the keywords that potential buyers use to find a product similar to yours to have a grasp of their preferences. You can discover these keywords using Amazon's search bar and typing in relevant terms.
  2. Use keyword research tools like the Google AdWords Keyword Planner and the Amazon Keyword Tool to find popular and relevant search terms. Also, check out your competitors' listings to see their targeting keywords.
  3. Try out different keywords in your listing and track your results to see which ones perform the best.

Understanding how Amazon's search engine works and using the right keywords in your listing can help ensure that your products are seen by potential customers looking for them. Basically, the keywords you use on Amazon are among the most important components of a successful Amazon listing.

What Are the 5 Expert Amazon Keywords That We’re Talking About?

If you're selling Amazon products, you know that ranking highly for relevant keywords is essential for driving traffic to your listings. However, it might be challenging to determine which keywords would improve your sales and rankings, given the wide variety of options available.

To help you out, we've put together a list of 5 expert-approved Amazon keywords that can be considered as tips for business owners like you who are sure to give your sales and rankings a boost. Here are some of them:

 

  1. Relevant keywords

The words and phrases that best describe your product or service are called relevant keywords. As its name suggests, these keywords are closely associated to your products. Customers will find your listings quickly when they use these keywords.

Making sure that the keywords you choose are related to your product is the first step in making the appropriate choice. Next, choose keywords that accurately represent your selling products or services. For instance, if you're selling coffee mugs, "coffee mug," "ceramic mug," or "travel mug" might be some appropriate, relevant keywords.

The sample keywords you can use for the following categories are:

  • Product type -  include keywords like "women's tops" or "men's jeans."
  • Brand - include the name of the brand, like "Nike shoes” or “Zara jeans.”
  • Size - if you're selling apparel or other products in different sizes, including size keywords in your listing, like "XL men's shirt."
  • Color - if your product has color variations, include color keywords in your listing. For example, "red dress" or "blue pen."
  • Material - If it’s made from a certain material, include that in your keyword list. For example, "leather handbag" or "wool sweater."
  • Condition - if you're selling used or vintage items, including condition keywords in your listing. For example, "like new condition" or "gently used."
  • Price - Include price range keywords to let potential buyers know what they can expect to pay for your product. For example, "affordable watches" or "high-end designer handbags."
  1. Brand name keywords

Including brand name keywords in your titles and descriptions will make it easier for customers to find your products when they're searching for them online. Brand name keywords are simply keywords that include the names of well-known brands. And, because brand name keywords are often associated with high-quality products, using them can also help to build trust and credibility with potential buyers.

Brand name keywords are important because they allow you to tap into the power of established brands. People are already familiar with these brands and trust them, so including them in your keywords can help instill trust in potential customers and increase your chances of making a sale.

However, it’s important to make sure that you’re selling authentic products. Using these keywords when you’re not selling these legitimate brands is a violation of Amazon’s policies. Don’t risk your account’s good standing by making false advertisements. Doing this might get you the traction and sales you’d need, but you may suffer the consequences after.

  1. Long-tail keywords

Most individuals have no idea what long-tail keywords are or how to use them when launching their Amazon business. Long-tail keywords are just extremely descriptive, product-specific, bouncing search terms. These keywords make it easier for customers to find your products and help you rank higher in Amazon's search engine, especially if they already know exactly what they’re looking for.

Long-tail keywords often have lower search numbers than common terms, but they can be more productive because they are more targeted. It suggests that compared to someone who looks for a general term, someone who’s using a long-tail keyword is more likely to be interested in exactly what you're selling.

When compared to broad keywords, long-tail keywords are more precise. For example, “coffee mug” can be further elaborated with "ceramic coffee mug with a handle" and “women’s clothing” can have a “plus size women’s clothing” as its long-tail keyword.

  1. Short-term fresh keywords

Short-term fresh keywords are those with a relatively high monthly search volume but low competition. In addition, they are usually associated with seasonal or trend-based searches, making them ideal for businesses looking to capture a temporary surge in demand.

The business can attract many potential customers actively searching for their products by targeting these keywords. Short-Term Fresh Keywords can increase sales and brand recognition and help your company become an expert in its field.

The sample keywords are:

  • Fashion: "cropped jeans," "olive green dress," "oversize sweatshirt."
  • Beauty: "magnetic false eyelashes," "LED facial mask," "at-home teeth whitening kit."
  • Toys: "unrolled sushi toy," "Zhu Zhu pets," "waterfall bath toy."
  • Games: "Monopoly deal card game," "Cards Against Humanity," "Boss Monster card game."
  1. Geo-targeting keywords

Geo-targeting involves focusing your marketing efforts on a particular geographic region. It’s done in several ways, such as targeting a specific country or region with your ad campaigns or targeting customers based on their location.

Using these keywords, you can target a certain demographic of clients and rank higher in search results. Additionally, it can assist you in avoiding rivalry with other sellers who do not employ geo-targeted keywords.

You can use these keywords like this:

  1. City name - if you're targeting customers in a specific city, including the city name in your keywords such "Los Angeles fashion" or "New York restaurants."
  2. Region - if you want to target customers in a specific region. Examples of these are "Southern California beaches" or "Northeast USA snowboarding."
  3. Country - you must not forget about targeting customers in other countries! For example, you may use “France wine" or "German cars."

How Can We Know That the Keywords Are Expertly Chosen and Produced?

It's simple. Create criteria that summarize your business objectives and can be used as considerations so you’re sure that everything gets through the process of expertly choosing and producing your keywords. There are ways to know that the keywords you've chosen for your business are expertly selected. Here are some of them:

  • Evaluate the competition. If your market is highly competitive, advertising your products online like creating videos of your products isn’t just enough, but you'll likely need to use more popular keywords to stand out to potential clients. You can utilize a program like Google's Keyword Planner to find out which keywords are the most searched for. Check out which keyword strategies your competitors are doing and see if it works for you.
  • View the results page in your search engine (SERP). Many promotions are a cue that the keywords you've selected are competitive. You may choose and create the ideal keywords for your organization using tools like Google AdWords Keyword Planner. You can check if the keyword strategies you’re doing are working.
  • Think about your audience. If you're writing for a wider audience, it's usually advisable to utilize less specific and common keywords. Industry-specific jargon will do better if you're writing for an audience that already knows what they want.
  • Take a look at the keyword density. A keyword's frequency of the text's overall word count is measured. Maintaining a keyword density of 1% to 2% is a solid general rule. It’ll ensure that your keywords are used appropriately and don't appear too often, which can come across as spammy.
  • Examine the type of traffic you are receiving. Seeing a lot of organic traffic and high conversion rates is a good sign that your keywords are effective. It’s important that you regularly check how your listings are doing in terms of numbers (that includes traffic and conversions).
  • If your chosen keywords are relevant to your issue, you can also ask yourself that question. You should probably review your keyword approach if they appear forced or out of place. For a business to be visible online, keyword research is necessary. The use of the proper keywords can make the difference between being overlooked in the sea of search results and being discovered by potential clients.

Since no one size fits all, these lists are not for everyone, but you must test each item to determine which ones are effective for your particular business. With all of these things properly considered, you can be confident that the keywords you select are well-chosen and will assist you in getting the outcomes you want.

Conclusion:

We know how difficult it is to think of a specific keyword for your big business in a big marketplace. It seems like your mind contains a full pack of things, and being organized about where to put everything in its place needs some time.

The same goes for your Amazon keywords. Because of potential keywords that an Amazon seller could think of, you need someone's excellent mind to help you decide and balance every reason. You can consider hiring an Amazon SEO expert to help you think of potential and high-performing keywords for your business.

An Amazon SEO expert has a lot of experience in eCommerce and knows how the search engine works. They also know what people are looking for on the internet, so it will be easier for them to produce an effective keyword that will help you rank higher on SERP and generate more sales.

Hiring an Amazon SEO expert is a big decision for your business. First, you must consider all of the factors discussed in this article to ensure that you make the best decision for your business. Then, with the help of an expert, you can be sure that your keywords are expertly chosen and that they will help you achieve your desired results.

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