Are you like most people that think template websites are the best way to go? After all, they are cheaper and easier to create. But custom websites can offer more benefits if you seriously consider audience reach, engagement, and conversions.
For starters, custom websites offer increased flexibility, better search engine optimisation, and more. You can never go wrong if you choose a custom website over a template.
So, here are 8 more reasons why you should choose a custom website for your business.
1. You Can Have More Control Over the End Product
In business, control is everything!—be it financial or technological. That control is what you have with a custom website. You can highlight what is important to you and your customers without restrictions.
Furthermore, your business priorities change with the market demands. So, you should be able to alter your website with the changing trends and priorities. It can be limiting with a template website. But with a customised website, you can change your direction according to the current scenarios.
2. You Can Team Up With Professionals
Web design is a professional area. Yes, we have many instant website builders today, but a website is an altogether different ball game.
If you decide to have a custom website, a group of developers and designers work with you and your team to produce stunning and functional custom web pages for your brand. You do not have to limit your thinking with them next to you. Whatever you want for your website, they will be able to pull it off!
Web designers and developers are learning complementary skills, such as marketing and content creation. So they understand every aspect that goes into building websites. It all helps in delivering high-quality output.
Therefore, you can rest assured that your brand image is being taken care of by professionals.
3. You Have a Wider Range of Features and Functionalities
When you are using a template, you can’t help but feel the limitations it has. However, that problem doesn’t arise with custom websites.
You can pick the features and functionalities that are most important to your business when you hire professional web designers to develop your site.
Also, your needs change with time and the growth of your business. At that time, it is crucial to be able to install updates without wasting too much time. And it is possible with custom websites.
4. You Can Create a More User-Friendly Website
Template or custom website, if it is not user-friendly, it is useless. The main purpose of a website is to focus on the users' needs. As part and parcel of that, you need to make your website simple to navigate, which ultimately helps the users take the actions you want.
So, before developing the website, your web design company will ask you about your business needs and goals. Similarly, you also need to understand the consumer path for your service or product.
For example, if you run a car repair shop, you'd want a "request service" form prominently displayed on your site to generate leads. It serves the purpose of growing your leads and, at the same time, providing easy access to your customers.
5. You Can Better Optimise Your Website for Search Engines
Search engine optimisation forms a significant part of your online presence. You cannot miss it at any cost!
Because a custom-made web design is created by web designers manually from scratch, it will have more efficient coding. It can optimise your website well for search engines, which ultimately results in higher traffic and conversions.
In addition to performance, the HTML specialists will use industry-accepted and tested markup to increase your site's visibility to search engines. It will help your site climb further up on the search engine results pages.
6. You Can Create a More Secure Website
Cyber attacks have become more common with the increase of websites. And pre-made websites are most vulnerable to these attacks.
Custom websites are more secure than pre-made websites! Your website’s developer will always make upgrades for you and secure your custom-built website against hackers.
So, a custom website allows you to better protect your business, personal information, and client data.
7. You Can Have Flexible Hosting Options
Choosing a custom website gives you more control over your website's hosting, particularly if you want to switch providers or have needs unique to your business. It is something you do not get with a website template.
Some more benefits that fall under this are
- Customisable backup locations and automated data and file backups.
- Optimised set-up and configuration for your chosen CMS.
- Integration with other technologies and tools that would otherwise be limited.
- Scalability beyond a shared hosting environment.
8. You'll Benefit from its Uniqueness
In every business and profession, it pays to stand out from the crowd. There are thousands of similar template websites over the Internet. People use these templates over and over again which makes it hard for the audience to differentiate one from another. So, ask yourself if you want to stand apart from the crowd—if yes, you should go for a custom website.
A custom website gives your customers a one-of-a-kind feel. This way, you will have peace of mind knowing that your website is unique and not at risk of being confused with another template-based website on the Internet.
A brand is more than just a name! It’s your uniqueness from the rest. So, make sure it shows on your website too.
Custom websites offer numerous advantages over template websites; the above are some of the most notable ones. So if you are looking to create a new website for your business, do not settle for a template – go custom! Your business will appreciate it in the end.
Today, we have way too many web design companies around us. With a simple Google search of “web design Sydney” or “web design Brisbane”, you will come across many amazing professionals.
To give you a good start, here is our recommendation — Make My Website. It’s one the best you can find out there. MMW can handle everything for your business, from web development and branding to digital marketing and photography.
You should check out their official website if you are interested in developing a custom website for your business.