No matter what you do, where you’re located, and how big your company is, trying to be better than everyone else around you is the only way to succeed in today’s business world. There are lots of ways to do that, though, and you need to find ideas and techniques that will help you the most, from a new marketing campaign to a new approach to social networks. However, one of the best ideas out there is to focus your energy on the online world and to try to make the most of your online presence. Using several practical services developed by Google, such as Google Business Profiles, also known as Google My Business, is a great way to go, especially if you’re interested in letting as many people know about your business as possible. This idea will give you the presence and relevance you've always wanted, from those in your area to those halfway across the world. So, if you're interested in setting up a profile on this service, here are a few things you need to know.
Create an account
Probably the best thing about running a Google Business profile is the fact that you can do all these things on your own, even if you have no tech experience and have never done this before. You don't need any special skills either, and it all comes down to following a few simple steps only. Setting up a profile for your company is just like setting up a new Google account you’re going to use to send your emails and get in touch with your friends, and that means that anyone can do it.
So, the first thing you should do is go to Google and find the “Start Now” button. Then just add all the vital pieces of information describing your business - your business name, your location, your business category, etc. - and you’ll be done before you know it. Alternatively, you can always claim a business profile that already exists but hasn’t been updated, and that’s how you’ll join millions of business owners who use Google Business profiles to boost their business, reach more customers, and earn more money. Finally, all you need to do is to verify your actions and let Google know that you’re the one making all these changes, and you’ll be able to start seeing the benefits of your actions in no time at all.
Check existing data on Google
Sometimes, your business might already be on Google without you even knowing it - this is where the “Claim this business” option we’ve just mentioned comes in handy - or there may be some pieces of information that aren’t exactly correct. This might not be your fault, but it’s your responsibility to make this right and find a way to make your Google Business profile as updated and credible as you can.
One of the ways to start doing that is by checking all data already existing on Google. Performing a comprehensive GMB audit, for instance, will help you do that, and you’re going to learn everything there is to know about the current state of your Google Business profile. From your basic information to the people who might be interested in your business, learning all these things and updating them is the only way to move forward and do something useful for your business in the future.
Don’t forget your working hours
This might sound like the most basic thing in the world, but you’d be surprised to find out how many people forget to add their working hours when setting up their Google Business profile. This is one of the crucial details that are going to guide people towards you - or make them ignore your company in case they can’t find out whether you’re open or not.
That’s why paying special attention to this feature can go a long way. First, add the working hours for all sectors of your company because you can never know what your potential clients and customers will be looking for. Also, make sure you include a few details regarding your holidays and non-working days. These might differ depending on your location and country, as well as national holidays in your region. This is something your customers might not know, so make these things as transparent as possible because that could have a huge effect on your online position and perception.
Include as many photos as possible
In the end, this is another simple idea that can help your business more than you can imagine right now. Just picture a new client, buyer, or user searching for places to spend money, and consulting Google with a few prospective businesses in their area. Lots of them are just going to look into their basic information, their website, and their working hours, but some will take things even further and check out pictures related to the businesses they’re investigating.
This is why including as many photos as you can is one of the best ways to boost the credibility of your business and attract even more people. This idea comes with tons of different benefits, and it’s going to help your company look better in the eyes of people who are thinking about spending money on your services and products, so start making some high-quality photos today! For example, if you are an iPhone repair and service center, people who are searching for: why does my iphone get hot, should get your business right away.
Google My Business is one of the simplest yet most effective ways to promote your business, so check these ideas out and start working on your business profile right now.