Suppose you want your healthcare website to rank higher in Google search results. In that case, you need to focus on building Google’s E.A.T and healthcare SEO services.
E.A.T stands for “Expertise, Authoritativeness, and Trustworthiness.” It is a set of ranking signals that Google uses to determine which websites should rank higher than others. Here are some advanced tactics you can use to build Google’s E.A.T for your healthcare website:
- Write High-Quality, Expert Content
One of the best ways to build Google’s E.A.T for your healthcare website is to publish high-quality, expert content. This content should be well-researched, well-written, and provide value to your readers. It should also be relevant to your healthcare website’s niche.
- Optimize Your Website For User Experience
Google’s mobile-first indexing means that the search engine now ranks websites based on their mobile versions. That’s why making sure your website is mobile-friendly is important. If not, you could be at a serious disadvantage in the SERP. You can do the following things to ensure your website is mobile-friendly. First, use a responsive design. This ensures that your website automatically adjusts to fit the screen size of the device it’s being viewed on. You should also make sure your website loads quickly on mobile devices. Google has stated that page loading speed is a ranking factor for mobile searches. So, if your website takes too long to load, it could hurt your ranking.
- Get Involved In Online Communities
Another great way to build Google’s E.A.T for your healthcare website is to get involved in online communities related to your niche. It will show Google that you are an healthcare SEO expert and that you are active in relevant online communities.
- Build Backlinks From High-Quality Websites
Backlinks are still one of the most important ranking factors for Google. So, you need to ensure that you build backlinks from high-quality websites. The best way to do this is to guest post on high-quality websites or create informative infographics to which other websites will want to link. Google views backlinks as a signal of the quality of your site. So, the more high-quality backlinks you have, the better. There are a few ways to build backlinks. One is to reach out to other websites in your industry and ask for a link. Another is creating high-quality content that other websites want to link to. And finally, you can use link bait, a piece of content so compelling that other websites are likely to link to it.
- Make Sure Your Website Is Secure
Finally, you need to make sure that your healthcare website is secure. This means that you should have an SSL certificate installed on your website. This will help protect your website from hackers and show Google that you take website security seriously.
Implementing Healthcare SEO Services
Healthcare SEO services can help you improve your website’s ranking in the SERP and attract more traffic, leads, and patients. But it’s important to use advanced tactics to build Google’s E.A.T.
To do that, ensure you’re performing keyword research, optimizing your website for mobile, publishing high-quality content, building high-quality backlinks, and Optimizing your website for voice search.
If you do all of those things, you’ll be on your way to improving your medical SEO marketing and attracting more patients to your practice.
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