Why is Location So Important in Real Estate?

November 23, 2022

If you ask any real estate expert about the success of any real estate project, the answer will be "location, location, location." This is one of the most common and appropriate mantras in real estate, but most people don't understand it properly.

We will discuss why location is so important in real estate in this blog post. But, before we get to the main topic, let us share some professional advice we've gained from our real estate experience. Capital Smart City Islamabad is the best real estate opportunity for people looking for real estate investment in Islamabad.

Let us begin with the significance of location in real estate:

  1. Accessibility
  2. Schools & Colleges Nearby
  3. Crime Rate
  4. Amenities And Facilities
  5. Development


Accessibility or connectivity is an important factor that will have a significant impact on your real estate investment. Your home's location should be convenient for public transportation, such as buses, trains, or metro stations.

However, the further your house is from the city center, the lower its property value.

Furthermore, proper transportation, such as a car, would be required to access the main road or the markets. Capital Smart City is located in a prime location, so if you're looking for a home in a prime location, this is your only option.

Schools & Colleges Nearby:

The location of your home becomes very crucial if you have good schools or colleges around you. This is why choosing a location with nearby schools and colleges will benefit you in all ways. The location near the schools and colleges would be great if you are raising a family, and the value of the real estate will be higher than other properties.

Crime Rate:

When deciding where to locate a real estate property, the crime rate should be at the top of your list. It would matter whether you are single or live with family. However, no one wants to live in an unsafe neighborhood where crime and danger are common.

Before deciding on a location to call home, seek referrals or research online. Local crime reports are fairly easy to find on the internet these days. However, if you are interested in the Lahore landscape, Lahore Smart City is the location with a 0% crime rate.

Amenities and Facilities:

The amenities and facilities available nearby are one of the main reasons why location is so important in real estate. This means that the location of a real estate investment should be relatively close to stores, restaurants, shopping malls, grocery stores, cinemas, parks, and other basic amenities of life.

Furthermore, if the property is near major roads, airports, or bus and train stations, it would be advantageous. Therefore, when looking for a place to call home, make sure it has amenities and facilities nearby.


It is necessary to consider not only accessibility, nearby schools and colleges, crime rate, amenities and facilities, but also future developments. Because real estate in more remote areas or areas that will not see future development will have a lower real estate value.

On the other hand, areas with plans for new roads, schools, hospitals, transportation, and other metropolitan facilities will see significant increases in property value. This is why investing in a real estate opportunity with long-term benefits would benefit you. Lahore Smart City is the only real estate opportunity that will gradually improve its utility and facilities.

Bottom Line:

Real estate location becomes more important because once chosen, it cannot be changed. This is why location is so important to consider when selecting a lot or home for your real estate investment.

Since 1976, The Masters Real Estate & Builders has been an iconic real estate company in Pakistan. They have a team of skilled real estate advisors who will assist you in locating the best locations for your next real estate investment.

Currently, the two most popular real estate options in Pakistan are Lahore Smart City and Capital Smart City. Contact us today for all of your real estate bookings or information in Pakistan.


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