Purchasing a property is a life-altering decision that buyers don’t take lightly. Selecting the right real estate agent to trust is a significant factor in the process, and it can take a lot of time and energy to build these relationships.
Email communication is an excellent way to reach more people and get higher results. This article will list the best practices and templates to help you close the deal with your next sales pitch.
Real Estate Email Best Practices
Building relationships with prospects is the key to closing any deal. It can take a lot of work to keep up with everyone in your pipeline. That's why cold emailing is such a great tool. It allows you to reach out to more people without sacrificing the level of rapport you build.
Build Relationships With Personalization
Personalizing your emails is an easy way to build trust and show your clients that you care about them. Automation tools make it easy to add something special to each email so the experience is tailored to them.
Use Plain Text Instead of HTML
HTML templates may be aesthetically pleasing, but plain text emails are the way to go if you want to keep your clients engaged. Not only do they come across as professional and straightforward, but they’re also device-friendly.
Be Concise and Straight to the Point
Instead of using terminology that only you understand, keep your emails short and simple. This will make the process easier for your clients and allow them to ask follow-up questions and initiate a conversation.
5 Cold Email Templates for Real Estate Agents
Are you ready to take your email campaigns to the next level and drum up more prospective buyers? Here are three cold sales pitch examples that will help get your emails opened and read:
Expired Listing Email Template
Subject: Let’s explore another way to sell your house, [Prospect]!
I see that your listing has expired before you could make a sale. I understand it must be frustrating and probably overwhelming, so I’m here to help you.
I’m [Your Name] from [Brokerage]. I’ve been doing this job for [x] years, and I know better than anyone when it comes to selling homes in your neighborhood. I have some great ideas I would love to share with you to make your property appeal to more buyers.
I have high hopes of selling your home, so I’m willing to offer my services at a friendly and negotiable rate! I’d love to meet you in person or call you at your most convenient time. You can set it up at [link to your scheduling tool] so we can discuss it.
Looking forward to hearing from you!
Open House Email Template
Subject: Thanks for dropping by at [street address]!
It was a pleasure to meet you at [address]’s open house last weekend. I hope you got everything you need to know about the house and its amazing features [highlight benefits of the property like pool, balcony view, etc.]. Let me know if there is anything else I can help you with. I’ll be happy to accommodate you!
If you’re looking for more properties to explore within the neighborhood, I can show you around another house available nearby. Let me know if you’re interested. I can set up a private showing for you this week.
I look forward to hearing from you, and thanks again for stopping by!
New Listing Email Template
Subject: [Client Name], I might have found the perfect home for you!
A few listings came out recently that I think you’ll love! I remember you mentioned you prefer [key features] that are within [neighborhood #1], [neighborhood #2], or [neighborhood #3]. I’ve narrowed down a list of options that match what you are looking for:
Let me know if you’re interested so I can set up a private showing for you! Let me know if you have other requirements, and I'll be happy to send you another listing.
Home Valuation Email Template
Subject: [Prospect], let’s discuss your home’s worth!
Thank you for requesting valuation reports for your home on [street name].
I’ll prepare your home’s valuation report based on the details you shared and send it to you on or before [date] so we can move forward with the next steps.
Looking forward to helping you sell your home to the next owner!
Kick up your sales pitch with well-crafted, personalized emails! Not only will this save you time and energy on client calls and meetups, but it can also expand your reach and maximize your results.
- Increase open and click-through rates
- Build rapport with clients and earn their trust
- Reach more prospects
- Segment clients according to their interests for more efficient targeting
CTA: Was this article helpful for you? Check out this blog: 29 Effective and Catchy Email Subject Lines for Sales Emails and learn how to increase your email open rates.