How Technology Innovations are Shaping the Beauty Industry

December 8, 2022


There is no industry left behind when it comes to tech innovations. As a result, the beauty industry is not immune to the rapid development of technology. There have been dozens of innovations that have changed the way beauty companies sell products and engage with their customers and manufacturing processes. Additionally, the beauty industry has nicely and successfully integrated technology solutions into its business models. That provides a nice edge over the competition to many companies as well. So, let’s see what technological innovations have reshaped the beauty industry the most.

Artificial Intelligence

AI has entered any and every industry and has brought benefits. The beauty industry is no exception and AI can have a lot of applications here, too. Companies can use algorithms to analyze customer data and behavior in order to determine what’s the best marketing strategy for a certain target audience. Additionally, AI can help determine the best skincare regimens by analyzing data on the skin composition of customers. Plus, AI could determine the best shade of makeup for someone’s skin tone and many other factors. Lastly, we can’t forget how AI can help provide an element of personalization through the analysis of data to help people find the best products for their skin.


The days of harsh chemicals on our skin are numbered and we are getting back to basics - natural ingredients. The beauty industry has been using technology and innovations to improve its manufacturing processes and switch its ingredients to much healthier ones. Similarly, technology is helping companies research if some plant-based ingredients can be used in various beauty regimen areas. For example, now we can easily forget about harsh creams with anti-aging properties because we can now use aloe vera for wrinkles. It’s obvious that brands are focusing on sourcing natural ingredients and they are trying to minimize the impact their production has on the environment.

However, such strategies also have their issues as more and more companies are attempting to use greenwashing. That is why we still have to be careful when choosing beauty products, but luckily there are more and more green companies that actually care.

Virtual Try-Ons

Since technology has made a significant impact through social media apps, such as Snapchat and Instagram, through filters, the beauty industry is trying out such tech, too. Brands can now turn to interactive tools to create virtual try-ons on their apps and sites. This means that you can use those AI-based tools to try out different shades of makeup in order to find the right shade for your skin tone! This truly brings a personalization element due to quality face recognition and tracking technology.

People tend to use this new feature to try different shades of lipsticks. We are often scared to try bolder colors because we don’t know if it goes well with our skin tone. However, today, that fear can be eliminated and you can save time and money on searching for the right shade of lipstick.

3D Makeup

Just like virtual try-ons, the beauty industry is using 3D makeup apps for people to download them. These are done in a form of filters that people can use to see how they would look with different styles of makeup. Some designs have even gone viral with amazing makeup artists creating mesmerizing looks for people to use, and even mimic with their own makeup skills.

This is a huge trend that can promise a great strategy for beauty companies. They can use their own products to create those filters which consumers can try on before purchasing them.

Smart Beauty Devices

Smart beauty devices are game changers in the world of skincare. Companies can use AI to come up with such devices that can range from hand-held scanners to apps and smart mirrors. Such devices can scan and analyze your skin and determine the health and state of your skin in real-time. Then, they can tell if you need more moisturizing serums and lotions and can even help you determine your skin type. Not to forget that some of them even offer the feature of determining the number of wrinkles on your face and recommend the best anti-aging solutions. However, make sure to always consult with your dermatologist before you try out new products, because even though convenient, such devices are not flawless.

Tech innovations are changing the world, without a doubt. The beauty industry is another industry that has seen potential in technology and companies are now changing their ways. From organic products to smart devices helping with skincare, technology has improved it all.




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