Digital marketing has become the most critical element in marketing efforts for any industry in recent years. From retail businesses to rental property investments, every other industry has been positively affected by digital marketing. In addition to being global, digital marketing is also inexpensive and more accessible than its counterpart.
However, except for a few, digital marketing trends are quite volatile. You must keep yourself updated about the latest approaches and developments in the digital marketing world to stay ahead of the curve. In this article, we’ll discuss the 8 top digital marketing trends that you need to nurture and invest in.
Content has been and will always be a fundamental part of digital marketing. Around 90% of businesses use content marketing. However, quality content can be costly. And as you constantly need to push out valuable content, it needs to be included in your investment plan next year. Blog posts, social media posts, infographics, whitepapers, and many other forms of content are generated by every industry every day. If you want to unlock the full potential of digital marketing and lure customers into your website, content is the way to go.
Content creation revolves around value. While anyone can churn out content with keywords and SEO practices, they often fail to generate relevant results with them. This is because the audience doesn’t find value in their content and doesn’t trust them. Therefore, to be able to organically rank higher and generate as much traffic as you possibly can, you need to invest in content creation in 2023. You can visit Catherine Nikkel to help you out with your content creation strategies.
Video and Streaming
Despite being popular among the Millennials and Gen Z, video and streaming content require persistence and investment. As with written content, video content also is dependent on value and quality. More than that, video content needs to be concise and engaging. If you’re trying your hands on video and streaming, you need to hire a professional to do that for you. However, the production, music, and editing cost a lot more than generating written content.
However, with the rise of video exclusive platforms like YouTube and TikTok has made the job a lot easier. If you can generate content that resonates with your target audience, you can reach a global customer base without investing in a lot of resources.
If done right, paid ads on search engines and social media can be quite effective in terms of conversion and brand awareness. Although paid ads need direct investment, they’re more precise in targeting the appropriate customers with buyer intent than the generic approach. With the right keywords and copywriting, they can generate a higher conversion rate and faster turnover than any other form of content. While you’re at it, consider short-term rental investments for additional funds that you may need to commit for paid ads for your real estate business.
However, social media ads, despite being cheap, don’t offer as much value as search engine ads regarding conversion. They may be great for brand awareness, but they often fail to generate the required engagement to turn prospects into customers.
A blind content generation often proves to be destructive for your investments and the business. You need to embrace a content strategy to be viable. This strategy creation approach depends on the keywords used and the latest trends in the market. Whether you’re generating written content or video, having a strategy that increases your reach and keeps you on the map is critical.
The strategy starts with interested users finding your content and entering the sales funnel. Making your prospects move on from browsing to becoming a lead or customer is the objective of a content strategy. Having a great understanding of your target customers, demographics, and ideal profiles is a good place to start making your content strategy. Along with content strategy, you also need to build and showcase your industry expertise as part of your demand gen strategies. Using demand generation best practices will help in building brand awareness, creating and nurturing leads, and encouraging customer engagement in the long run through a strong content strategy by creating an attractive web design, a unique product design with the help of Origin Pac, and personalizing communication with customers by responding to each new interaction, asking for feedback, or sending surveys. Which then can be stretched to cover your sales funnel and conversion.
Internet of Things
With interconnected devices, from coffee machines to smart homes, you can collect hundreds of data points for your customers. However, to do that, you need to have your own smart devices that the customers would want to have. Designing, manufacturing, and marketing such devices demand a lot of investment and planning. But, they can offer great insight into your customers to develop your personalized digital marketing strategy.
Social Media Marketing
Around 59.3% of the global population uses some form of social media. Most of them use more than one channel to consume and share content, and it has become a critical element in digital marketing approaches. Trends are the heart of any social media. If you can come up with content ideas that resonate with the latest trends and your customer's interests, it can go beyond views and likes to generate business for you.
Moreover, as social media is free to use, you don’t need to do anything more than generate great content and distribute it. However, social media marketing requires investing in resources. Consider analyzing which platforms are best for your business and investing your resources wisely.
Most internet users, especially the decision-makers, prefer emails as their first communication point. Despite being a competitive channel, carefully designed emails can generate great ROI for your business. Investment in email marketing usually starts with collecting email addresses.
Although you may source email addresses from third parties, it’s better to collect the details of interested customers through campaigns. Designing cold emails, newsletters, and other forms of content also requires investment and resources. As emails are heavily filtered, you need experienced content managers to produce emails that can breach these gates and offer value at the same time.
Search Engine Optimization
Content strategy and generation aren’t the end of the story. You need to optimize your content in accordance with the queries that your potential customers may search for. For that, you either can go with short-tail or long-tail keywords. Short-tail keywords are general queries that are of less than 3 words. These keywords generally indicate “just browsing” behavior and don't necessarily end up in conversion. Long-tail keywords are detailed queries that represent buyer intent and can be a great starting point for new businesses.
However, SEO isn’t only keyword optimization. There are several other factors that contribute to the overall ranking factor and domain authority.
The Bottom Line
Hopefully, you’ve understood which digital marketing trends you need to invest in, in 2023. Start with content creation and distribution, and move up with social media marketing and paid ads. The Internet of things can be a great digital marketing investment, but it requires further planning and execution. Furthermore, search engine optimization and email marketing generate great ROI for businesses. If you’re facing challenges, consider short-term rental to gather funds for your real estate paid ads.