The Toronto real estate market is one of the hottest in North America, and top agents are using virtual tours to give their listings an edge. Nine out of the top 10 real estate agents as listed on The Best in Toronto offered some form of virtual tours as part of their services. If you aren't, it's time you started.
Virtual tours offer potential buyers a realistic, immersive experience that allows them to explore a property from the comfort of their own home.
Not only have virtual tours become even more popular as they offer a safe way to view properties, they also expand your potential buyer to an international market.
In this article, we’ll take a look at the stats related to virtual tours, how they are being used, what the benefits are, and how you as a real estate agent can start incorporating them into your marketing strategy.
Table of contents
- How virtual tours are used in the Toronto real estate market
- Types of virtual tours
- Current state of the Toronto Real Estate Market
- Benefits of virtual tours
- How to do your own virtual tours
- How to stage properties for virtual tours
- Using a professional virtual tour real estate marketing company
How are virtual tours being used in the Toronto real estate market?
Virtual tours are being used by agents to give their high-end listings a competitive edge. They are also being used as a tool to generate leads and bring in new business. Virtual tours offer potential buyers a realistic, immersive experience that allows them to explore a property from the comfort of their own home.
What’s more, virtual tours can help you secure clients. Showing potential high end clients an example virtual tour can secure an exclusive listing.
Types of virtual tours:
There are 4 types of popular virtual tours in real estate. Each is listed here in the order that they should be incorporated:
The first and most popular type of virtual tour is the 3D virtual tour with Matterport. This type of tour uses a 3D scanner to create a realistic, immersive digital experience of the home. This should be your first virtual representation of the home as it allows the user to self guide and explore the virtual tour.
Live streamed tours are becoming increasingly popular as they offer a real-time experience that allows potential buyers to ask questions and get an up-close look at a property. You can also release the recorded live virtual tour for buyers to view after the live tour has ended.
Recorded video tours are another popular option, and they offer a more traditional take on the virtual tour. This type of tour is recorded in advance and can be used to give potential buyers a general overview of the property.
Private virtual tours are a great option for buyers who want to view a property but can't make it to an open house or showing. These types of tours are by appointment only and can be scheduled at a time that is convenient for the buyer.
Current state of the Toronto Real Estate Market
Real estate prices in Toronto are historically high at the moment, however, there has been a steady decline which is expected to continue.
Did you know? According to Realtor.com, homes with virtual tours receive 87% more views than those without, and 54% of buyers skip over properties without virtual tours.
What are the benefits of using a virtual tour?
There are many benefits of using a virtual tour, but some of the most notable ones include:
-They offer a realistic, immersive experience that allows potential buyers to explore a property from the comfort of their own home.
-Virtual tours are a great way to generate leads and bring in new business.
-They are a safe way to view properties, which is especially important in the current climate.
How can I create my own virtual tours?
If you're interested in getting started with your own virtual tour, there are a few things you'll need:
-A Smart Phone with the required specs for high quality videos and photos
-A 3D scanner is used to create a 3D model of the property with online tools like Matterport.
-Photography equipment: You'll need a high-quality camera and tripod to capture the property.
-Real estate marketing experience: It's helpful to have some experience in real estate marketing to make sure your virtual tour is successful.
Most of the top real estate agents will outsource this type of service because the equipment can be costly and it takes time to render 3D virtual tours and to edit high-quality imagery.
Having a professional team creating the marketing material helps keep the quality high and the costs low.
Using a professional virtual tour real estate marketing company
If you want to ensure your virtual tour is successful, it's a good idea to use a professional real estate marketing company that specializes in 3D virtual tours. These companies will have the necessary equipment and experience to create a high-quality virtual tour that will help you generate leads and bring in new business.
Staging Properties for Virtual Tours
When it comes to staging a property for a virtual tour, there are a few things you'll need to keep in mind. First, you'll want to make sure the property is clean and clutter-free. You'll also want to make sure the lighting is good and that any furniture or decor is tasteful and in keeping with the style of the home.
It's a good idea to consider using a professional real estate staging company to stage your property for a virtual tour. These companies have the experience and expertise to ensure your property is staged in a way that will appeal to potential buyers.
The benefit of staging a home before it hits the market is that you can prepare professional marketing materials from the start. This gives you a competitive advantage over other listings in the market.
Professional real estate photography, 3D virtual tours, open houses, online and offline marketing materials and detailed floor plans are essential to generate interest in your listing and help you sell your home faster.
Ready to start your first virtual tour for real estate in Toronto, Ontario?
Point3D is a professional real estate marketing company specializing in 3D virtual tours, photography and real estate marketing.
We have the experience and expertise to help you create a successful virtual tour that will help you generate leads and bring in new business.
Contact us today to learn more about our services or to schedule a free consultation.