What are Outdoor Business Signs? Are They Important?

December 7, 2022

For local and small businesses, outdoor business signs are an important marketing tactic to attract customer's attention and increase their daily sales. With the help of outdoor signs, you can improve your business visibility and leave significant impressions on your potential customers. Customers often avoid entering business stores with poor outdoor signs and functionality.

Remember - your outdoor space is the face of your business, and you should do everything possible to make them look welcoming for your customers. Outdoor signage for businesses is the best way to inform your potential customers about your business niche and stand out from the competition.

Whether you are new to the industry or plan to expand your existing business, outdoor NY signs play a vital role throughout your business journey. In this article, we will walk you through detailed information that will help expand your knowledge and understanding of outdoor signs in NYC.

Let us begin this article by understanding:

What is an outdoor sign?

Outdoor signs are the signs boards installed outside a business facility. These signs act as informational tools for potential customers walking past your business stores. Business signs can be of any shape, size, and design depending on your business logo and the aesthetics of your store. You can shape or get your outdoor signs customized the way you want. A genuine and reliable New York sign company will always guide you with choosing the best option for your business.

As a matter of fact, it is vital to stay updated with the latest amendments in law regularizing outdoor signs. To maintain safety standards and avoid unwanted incidents, the government authorities have imposed certain rules and conditions. Staying updated will help avoid landing into legal issues or paying hefty fines.

What are the three purposes of outdoor signs?

Signage companies often come across the question ‘What can I use for an outdoor sign?’ or ‘What is the purpose of outdoor signs?’ Outdoor signs serve several purposes, and here are some prominent and most significant ones:

1. Brand identity

It is nearly impossible for business organizations to conduct their activities without a brand image. Customers often get attracted to businesses with an appealing brand image in the marketplace. Outdoor signs help your business build a good brand reputation and make it extremely easy for customers to identify your store in the marketplace.

2. Marketing Tactics

There are no rules or limitations for adding information to outdoor signs. You can add your business timings, slogans, ongoing offers, and more to inform your customers about your ongoing business activities. Professional and high-quality outdoor signs can easily withstand harsh climate conditions and be used for several years. In this way, you can cost-effectively promote your business all year long without worrying about wear and tear.

3. Better visibility

Compared to other signs, outdoor custom neon signs offer great visibility even during night hours. If you are looking for signs that offer excellent durability and visibility all year long, consider opting for metal neon signs. Depending on your business needs and requirements, these signs can be easily customized accordingly. Always inform your service provider about your needs and design to help you discover the best possible options.

What is the best outdoor signage?

Wooden and other signs don’t offer excellent durability and functionality compared to metal outdoor signs. Wooden outdoor signs can get easily damaged and result in early wear and tear when exposed to moisture, extreme climate conditions, and more. Here are the two popular and preferred metal sign options to choose from

Aluminum and stainless steel

Aluminum outdoor signs are the most preferred metal signs due to several reasons. Aluminum signs weigh less than other metal signs and are easy to maintain. Aluminum signs are rust and corrosion-resistant and can easily withstand moisture and harsh weather conditions. If you are looking for lightweight metal signs, the aluminum sign is an excellent choice for you.

On the other hand, stainless steel is more sturdy and durable than aluminum metal. If price is not your primary concern, opt for stainless steel outdoor signs.

Avoid adding complex designs to your outdoor sign that are not easily legible and or visible from afar.


Carlos Diaz
I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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