Animation videos allow for limitless creativity and imagination. They also deliver unrivaled versatility. According to statistics, video content contributes to about 85% of internet traffic in 2022. An average internet user spends about 100 minutes watching videos online.
What does this mean? If you want to run an effective marketing campaign in 2022, including these videos in your communication materials is a smart choice.
This post looks at five reasons animated videos are best for marketing campaigns. Before going into why you should use them, let us look at the best tool you can use to create them.
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Doratoon: The Best Animation Video Maker
Doratoon is a leading software tool for creating customized animated videos. Featuring millions of royalty-free animations, backgrounds, templates, stock footage, and props, you can create any video animation of your choice.
The tool is super-easy to use and it allows you to create the perfect animation videos for your marketing campaigns. If you are looking to create cost-effective videos that deliver huge returns on investments, Doratoon is the top tool to use.
Key Features of Doratoon
When looking to make an animation for free, you will find tons of software tools with different claims. However, the most important thing to look for is the features. Without these features, you cannot create any meaningful animated video.
You need a feature-rich tool like Doratoon to create a bespoke animated video for your marketing campaign.
Doratoon online animation maker boasts several features to make your video-making process enjoyable and highly effective. Here are some key features you can explore when using Doratoon.
- 100 Million+ royalty-free stock video and photos
- 10000+ 2D and 3D animated background images
- 10000+ stock props
- 1000+ animated characters with facial expressions
- AI Drawing and AI Dubbing for the perfect finishing
How to Make Animated Videos with Doratoon
In four easy steps, you can create your first animated video with Doratoon. You do not need any animation skills or experience. Doratoon is highly intuitive and has drag-and-drop editing tools for creating exceptional videos. Here are the simple steps to make your animated video:
Step 1: Create a free account with Doratoon on the official website.
Step 2: Select a preferred animated video template from the options available.
Step 3: Use the intuitive editing tools to customize the video with your content.
Step 4: Preview the final video and download it to your system.
You can share it on your social media pages and use it for marketing campaigns. These are the easy steps to use Doratoon in marketing.
5 Reasons Animated Videos are Best for Marketing Campaigns
It is one thing to know how to make animation videos with Doratoon; it is another to know the importance of using these videos for marketing campaigns. This part looks at the top five reasons you should consider using these videos for your marketing campaigns.
#1: Animated Videos Stand Your Brand out from the Clutter
The internet is saturated with thousands of adverts. As a fact, an average internet user is exposed to hundreds of ads daily. You will find a plethora of ads while browsing the web, watching movies on Netflix, visiting Spotify, and more.
In today’s digital world, adverts have become indecipherable white noise nobody pays attention to. In this chaotic clutter, how do you make your brand stand out?
You need something different from the usual. Animated videos, banners, and GIFs offer advertisers the freedom to craft highly engaging ads to attract and sustain people’s attention. You can use these to tell your brand story and boost awareness without getting lost in the clutter.
#2: Animation Videos are Cost-Effective
Creating rich media is expensive and not many brands can afford it. Many small and medium-sized enterprises find it difficult to create video ads for their marketing campaigns because of the associated budget.
However, with an online 3D animation maker like Doratoon, you can make animated videos without breaking the bank. As a fact, you can use the animation maker for free to create your videos.
That means you can run your marketing campaigns for free using this powerful tool. Now, marketing cannot get cheaper than this! You can create more with Doratoon. The platform allows you to create banner ads, GIFs, loops, and more. All these come at a cost-effective budget.
#3: You can Easily Update Animated Videos
Adapting to changes is crucial for marketing in this digital world. You must constantly adapt your communication messaging to the continuous changes in the markets, environments, and customers’ needs. It is crucial to create marketing materials that are up to date always.
Only animation videos give this advantage. You do not have to reshoot your videos or spend a fortune on crew and casts. You can tweak the aesthetic appeal and message of your marketing messaging to suit your target. With this, you can have a less expensive and more agile marketing campaign.
#4: Animation Videos can easily go Viral
According to reports, over 87% of advertisers believe that animations significantly drive traffic to their websites. The reason for this is simple. Apart from attracting attention, creative animation ads are easy to share and can go viral easily.
Also, you can easily integrate these videos with social media to reach your target audience. If your animation ads go viral, you get free PR for your brand and this will significantly deliver high ROI.
#5: Search Engines Love Animated Videos
You can increase your search engine optimization with animated videos. For instance, Google supports these videos by crawling, indexing, and ranking them faster than other content. Google loves them so much that it ranks and pushes them to the top positions in searches.
This makes it easy for brands to rank their videos on relevant keywords to get them on the first page of the Google search engine.
Use Doratoon to Create Animated Videos for Marketing Campaigns in 2022
Using an online animation maker gives you the flexibility to create different genres of videos and content to excite and engage your audience.
Creating animated videos is cost-effect and easy with Doratoon. It is time to raise the bar for your marketing campaigns. Use Doratoon to make animation videos and get your brand the awareness it deserves.