If you've got a brick-and-mortar store that could use some freshening up, you might be surprised to learn that an entire remodel is unnecessary. You could spring for a remodel if you've got the cash and can afford the loss of business while remodeling commences, but there are other ways of bringing new life to a space, especially for business owners who are renting and either can't or don't want to invest a large amount of money into a construction project. Here are some ways you can easily transform your space for a stylish new look.
The right lighting is everything. Lighting can make a space look wider, smaller, taller, you name it. It can also create a specific mood. Good overhead lighting is crucial for safety and for properly displaying products, but the wrong kind of lighting can be too harsh and clash with the atmosphere you're trying to create. Experiment with different bulbs and fixtures until you find the right mix for you. If you have to bring in a contractor to do some electrical work, this would be a great time to make sure all your policies, like your commercial insurance policy, are in good standing.
If you think your space needs a new look but can't afford the time and money to design something yourself, consider opening up an area of your store to local artists. They pay either upfront or from a portion of the profits if you sell their products, and you get a new unique display without having to lift a finger. Many artists dislike selling or creating the same thing over and over, so the display will likely change with the seasons and keep the space visually interesting for your customers. Plus, who knows what kinds of opportunities will open for you just by partnering with other local entrepreneurs?
Sometimes the update you really need is a branding refresh. Design services can get expensive, but it's well worth it to pay professionals. A new branding suite can help you attract more customers, add a cohesive feel to all your branding materials and social media, and better communicate your purpose and values as a company. This may translate into new paint colors, signage, and uniforms for staff. These small changes can transform a retail space in more ways than one. For example, employees may be a bit more excited to work if they've got a new uniform that is both stylish and comfortable. They may even be excited to model the new merch!
It's easier than ever to secure your home and business. If an entirely new security system isn't in your budget at the moment, you can easily purchase and install affordable security cameras. Many cameras can be operated and viewed from an app on your phone. Many also allow you to communicate with individuals at the door, even if you're not in the building. In addition, the presence of cameras serves as a deterrent to many potential thieves.
Updating your technology is another great route for refreshing your retail space. Buying a new credit card machine and software can streamline more than just taking customer payments. You can easily collect email addresses, track sales, and check prices. If you choose a system that includes additional tablets or phone accessories, you and your employees can access the system no matter where you are in the store. You could even check out customers without having them wait in line at the front. All of this reduces frustration with the added bonus of automated systems and data entry.
Keeping up with trends is a part of doing business, but keeping an entire shop looking modern while staying true to the spirit of the company can be a challenge. With a little creativity and assessment of your business needs, you can refresh your space in no time.
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