Social Media Marketing Strategy for Home Business 2023

February 17, 2023

Social platforms are an easy gateway for a small business to reach ideal engagement rates with Facebook users, Twitter users, and people in general. To better leverage your home business, digital marketing must be highly considered and incorporated into your strategies.

HootSuite has recorded that around 3.8 billion internet users are active on social media. Facebook, TikTok, Instagram, and Pinterest are some major social media platforms that can boost your home business's social media presence and build brand awareness.

Around 73% of markets also believe that their efforts through social media marketing were either very effective or somewhat effective. With that, market your bakery business to experience higher benefits from a huge audience. Read ahead.

How to Get Started

1. Do a SWOT Analysis

SWOT means strengths, weaknesses, opportunities, and threats in social media marketing strategy for a home business. Undergoing a SWOT analysis is crucial as you start your small business.

For your reference, here is an example of a SWOT table:

Business SWOT Analysis
Strengths (+) Weaknesses (-) Opportunities (+) Threats (-)
What are your strengths that would enable your business to reach its goals? What are your business’s weaknesses which you must address to achieve your goals? What external opportunities, such as training, people, and resources, can you take advantage of to reach your goals? What are your predicted external challenges you can alleviate to help you achieve your goals?

The strengths and weaknesses are two aspects you can control; hence making changes should occur when needed.

Meanwhile, opportunities and threats are what occur outside your business. These encompass customer shopping trends, prices of raw materials, and competition among other small businesses.

In SWOT analysis, you must gather a small marketing team, brainstorm ideas, rank them, and develop a strong social media strategy for your small business venture.

2. Create Your Branding

The brand you build is what your consumer sees about you. You must appealingly present your business while matching it with quality products and services and building relationships. To achieve that, brand building starts with your mission, vision, values, and targets.

Dunkin Donuts is an example of successful branding. It is a global business brand that also caters to different people's regional and cultural tastes. Dunkin Donuts has established an international presence from Russia's Dunclairs to South Korea's Grapefruit Coolatta.

With these varieties, people are drawn to try out its various flavors and products, which are exclusive to certain regions or countries.

Next, you create your logo. Be critical of what fonts to use, including the color palette. The tone and voice of your social presence must be consistent. To stick with this consistently, create a brand style guide.

3. Establish KPI

KPI, a key performance indicator, is a goal you work towards achieving. All social media analytics tools you use should be simple and easy to measure.

Four things that make KPI effective is if it is:

  • Able to be done
  • Realistic in all aspects
  • Aligned with your business strategies
  • Measurable and allows data visualization

KPIs can be done by following the SMART framework:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timebound

You can also add "evaluate" and "re-evaluate," which contribute to raising brand awareness.

4. Use the Right Social Media Platforms

Using the right social channels enables you to reach various social media goals through marketing strategies.

  • Facebook, a social media network, has billions of social media users, which is why this remains to be on the top-spot social media platform for small businesses.
  • Instagram is another popular visual platform or social media site for small businesses. Just like the millennials, you can take advantage of reels, IGTV, stories, and shoppable feeds.
  • It's the same for TikTok, where you can join trending challenges, just like how Gen Z do it, or share behind the scenes and convert them into shareable media.
  • Next up is LinkedIn, a great platform where you can build social media networks for your business. This connects you to professionals you can hire to become part of your team.

You can use numerous other social media channels to post or video content. However, note that the content that works on TikTok might not be suitable for Twitter. See what social media post is best for every social channel.

Use these sites to the extent you find necessary for the kind of strategies you want to employ. Identify the target market for every social media platform by learning their age and lifestyle. From there, you can measure the effectiveness of your social media postings.

5. Start Creating Your Social Media Calendar

Life can be hectic, especially for small business owners or those considered the sole marketing person. A social media management tool like a content calendar would help organize your social media posts on agreed dates.

Use a Google Spreadsheet, an interactive dashboard, such as Trello, Asana, Hubstaff, and ClickUp, or a social media content calendar to achieve certain business goals. The social media management platform for this usually includes the following:

  • Date and time of posting
  • Necessary links and tags to include
  • Photos and videos that are required to be included in the posting
  • Social media accounts and the platform to be used for the posting

To increase brand awareness and brand loyalty, here are some social media tips you can follow:

1. Find inspiration from competitors. Most business brands improve their target market by taking advantage of user-generated content. This is an unpaid or unsponsored social post from the social media audience.

2. Learn the best times to post and the frequency. The best time to post about your brand is between 8:00 a.m. to 12:00 p.m. on Tuesdays and Thursdays for Facebook, 11:00 a.m. on Wednesdays on Instagram, and 8:00 a.m. on Twitter every Thursday.

On LinkedIn, go for 9:00 a.m. every Tuesday and Wednesday and 7:00 p.m. on Thursdays for TikTok. This way, people have social media resources to see at certain hours, and your blog post will be one of the top contents they'll see on their feeds.

3. Automate posting and use relevant hashtags. Auto post is when you publish content in advance on a fixed schedule on a social platform. This way, you can create content and centralize all these efforts in one system.

On another note, for the right people to find your content, use Flick, Inflict, HashtagsForLikes, or Sistrix to generate hashtags.

4. Collaborate with influencers. Influencer marketing is a form of social media advertising that helps boost brand awareness. Influencers have a big social media following, and social posts promoting your business can prompt their social media followers to try out the same product or service. The cross-network analysis must be considered to further this strategy’s effectiveness.

5. Learn about social media listening tools. Social media tools for listening, such as Hootsuite, Buffer, and Sprout Social, are social media management software that allows you to see how people perceive your brand, including those of your competitors. When you monitor people's feedback, effective social media marketing decisions can be made.

6. Measure and repeat. Social media likes will only benefit the business if you acquire customers. Popularity is one thing but being patronized by a community and individual customers helps keep your business running. Suppose you have a small group of loyal customers. In that case, you will only need to put a little effort into making potential customers.


From a business perspective, a social media strategy is a tool to uplift your small business. It enables you to stay relevant through social media trends. As time progresses and more people use social media platforms, it's all the more reason to take advantage of what social media offers.

Key takeaways:

  • A successful social media strategy for a home business starts with careful planning, execution, and evaluation.
  • Know which social media management tools and apps are best used to achieve your marketing strategies.
  • One of the social media marketing tips to follow is to be customer-centric to give way to a more profitable business than companies that are not focused on customers.


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Carlos Diaz
I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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