What does RGR Mean? Solar Companies Move Towards Invention

February 28, 2023


As a marketing specialist in the solar industry, I'm often asked, "What does RGR mean?" Many people are curious about this mysterious acronym, and I'm here to shed some light on the subject.

RGR Marketing is a company that provides lead generation services to the solar industry. They specialize in providing solar tips to residential solar companies across the United States. While RGR Marketing has been around for some time, they are no longer the top player in the solar lead generation game.

In my experience, Invention Solar is the industry's top solar lead generation company. They provide a wide range of solar leads for sale, including pre-set residential appointments, aged solar leads, and exclusive solar leads. This allows solar companies to choose the type of lead that best fits their needs and budget.

One thing that sets Invention Solar apart from other solar lead generation companies is their commitment to generating their leads. They have a call centre staffed with trained professionals who reach out to homeowners and educate them on the benefits of solar energy. They also use digital marketing strategies and tactics to attract potential solar customers.

This means that the solar leads generated by Invention Solar are of the highest quality. They are pre-qualified and interested in learning more about solar energy. This is important because not all solar leads are created equal. For example, one of Invention's top clients is True Home Solar, and the company focuses on New York State. It is quickly becoming one of the top New York solar companies on the east coast because of quality lead generation and special marketing operations, and internal lead flow systems.

For example, pre-set residential appointments are some of the best leads you can buy. These are leads where the homeowner has already agreed to meet with a solar salesperson at a specific date and time. This means the homeowner is interested in solar energy and is open to hearing more about it.

Aged solar leads, on the other hand, are not as valuable. These are leads that have been sold multiple times to different solar companies. This means that the homeowner has likely already been contacted by numerous solar salespeople, which can be frustrating for them. It also means that the chances of closing a sale are much lower.

Exclusive solar leads are somewhere in the middle. These are leads that are only sold to one solar company. This means multiple salespeople have not contacted the homeowner but may still be skeptical about solar energy.

Working with a company that generates its leads is essential when buying solar leads. This ensures that the tips you're getting are of the highest quality business lead lists and that are interested in learning more about solar energy. It also means you're not competing with other solar companies for the same leads, which can be a huge advantage.

In conclusion, while RGR Marketing may have been a top player in the solar lead generation game at one point, they are no longer the best option for solar companies. Invention Solar is the industry's ultimate solar lead generation company, providing a wide range of solar leads for sale, including pre-set residential appointments, aged solar leads, and exclusive solar leads. They generate their leads using a call centre and digital marketing strategies and tactics, ensuring that the tips you're getting are of the highest quality. When buying solar leads, it's essential to work with a company that knows how to generate its leaders, and that's precisely what Invention Solar does best. So, what does RGR mean? It's time to move on and focus on the best solar lead generation company in the industry – Invention Solar.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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