Launched in 2016, TikTok is an ultra-popular lipsync and musical app that attracts over a billion monthly active users worldwide.
Many believed it was just another app for teens to have fun and do weird feasts. But, as it turned out, TikTik is one of the leading resources to pull in leads and sales for businesses, today.
So, if you are looking to grab more leads and sales by landing on TikTok’s ‘For You’ page, this blog is tailor-made for you.
In this blog, you will get 7 simple tips to get on the ‘For You’ page.
Let’s dive right in.
What is For You page on TikTok?
The ‘For You’ page is the home screen of TikTok when a user opens the app. It is the prime source where users discover new content and interact with their favorite brands.
It consists of a fine-tuned and unlimited fee of TikTok videos that a user sees as they scroll through. The videos are recommended based on the user’s interactions (likes, comments, shares, and account follows) on the platform.
Each TikTok user gets a unique recommendation of videos on their feed. It’s next to impossible that two users will get an identical stream of content on their feed.
Using organic strategies also work, but they take a lot of time and resources to break through the ice. Leading brands and creators often resort to buy Instagram followers or buy TikTok followers to instantly gain clout on TikTok and grow their audience. It greatly shortens the winning curve.
How to Get on TikTik For You Page?
Know Your Who
First things first. You should never try to create a video and post it on TikTok right away unless you know who is your audience.
The TikTok’s ‘For You’ page is an unending stream of videos that the algorithm thinks might be interesting to a user. So, knowing exactly what they like is key to winning with your video creation efforts.
A great starting point is TikTok’s Analytics. You can see who is consuming your content (their gender, age, location, device they use, etc.). If you have a daily new account, though, consider scanning through Instagram Analytics as most TikTok users use the app.
Here are a few questions that can help you find your target audience:
- Who are they?
- What they do?
- Where they live?
- What trends they follow?
- What are their problems?
- What they want to become in life?
- What makes them happy, sad, or angry?
- What seasonal festivities they cherish?
Finding answers to these and similar questions can help you create videos that resonate with them, and will get more engagement - paving your videos to land on the ‘For You’ page.
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Post at Prime Times
TikTok’s algorithm notices the activities on your post as soon as it is published.
If you post a video when most of your target audience is offline, then your video might end up in the sea of videos that don’t get any traction.
Prime times are the peak times when most of your target audience is online and scrolling through their feed.
If you post your TikTok video at prime hours, then it will surely get more impressions, views, and subsequently, more followers. So, not only it will get your video more views, it can attract a lot of followers, as well.
Depending on your target audience and their location, your prime hours can be different from someone, whose audience lives in a different region.
Use Trending Sounds
Sounds are an integral part of getting videos to go viral or land on the ‘For You’ page. TikTok is considered to be the pioneer of the trending sound phenomenon.
Here is how you can use trending sounds on TikTok;
- To find a trending sound for your next TikTok video, you simply have to check the ‘Discovery’ tab.
- Or, you can simply scroll through your ‘For You’ page until you find a video featuring a sound that you like.
- You can then simply tap on the sound icon at the bottom right. It will take you to the sound page. Here you can see how many times the sound has been used, and the top accounts that have featured this sound.
- Simply record your video and upload it on the app.
You never know when a random video blows up on TikTok and all of a sudden, everyone seems to be watching and sharing it across the platform.
Every viral TikTok video is an opportunity to capitalize on its popularity and gain the attention of a hyped community of users.
Leading brands brilliantly use this - blending their stories and brand voice with the trending video theme.
Your audience will be able to connect with your brand at a personal level, as they can’t resist the timing of your videos. You become relatable and they are inspired to engage as well as share your videos while the trend is alive.
Collaborate with Others
TikTok offers amazing possibilities of doing collaborations with other influencers and content creators. Doing collaborations will help you get exposure to a wider audience.
Depending on the marketing budget and your goals, you can join mega-influencers, micro-influencers, or nano-influencers. The smaller the audience an influencer has, the greater reach and engagement your videos will get.
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Engage Your Audience
Users on TikTok or any other social network feel admired or listened, when they get responded to by the creators.
Replying to comments is one of the ways you can encourage others to comment as well.
Also, you can ask questions or seek their feedback in your video or with on-screen captions to start conversations in the comment box.
Use the Right Hashtags
Using the right hashtags helps your video reach your targeted audience and gain more views. If you have done a good job in the hashtag research phase, you will surely attract a lot of engagement to your TikTok videos.
If your account is new, then you should use niche-down hashtags to get traction faster and build your audience.
Getting on the ‘For You’ page is the best thing that can happen to your brand or business. While there is an underlying algorithm that works to surface your content to a user’s feed, the tips we have covered in this blog can be a great starting point.