Real Estate Reports: How to Make Them Impress Leads

March 22, 2023

Every day, content marketing changes. There are constantly emerging new trends in content generation and promotion. But the real estate report is one type of information that has always been (and will continue to be) essential for agents. The cause? Your audience will be interested in various subjects, figures, tales, trends, and updates that you might include in a real estate report. The secret, though, is to make these reports thorough, instructive, appealing, and enjoyable. Learn what topics are most effective for your real estate marketing reports, how to make them look stunning and simple to read, and see professional samples of reports from various agents and businesses below.

Update us on the real estate situation in your community.

Including property prices, sales, and other relevant figures in your reports will help enlighten your audience, regardless of how the local housing market is doing. To demonstrate that you are educated about the neighborhood you serve, add your own viewpoint to the statistics, such as suggesting neighborhoods that prospective buyers check out or when you believe the market will improve. The size of your real estate market will determine where you may find data. If your business is in a big city, you'll have access to data from important housing reports like RealtyTrac, CoreLogic, and the National Association of Realtors. Your best chance may be to contact your local government to obtain public housing records if you primarily serve a smaller area.

Connect your company to occasions, fashions, or occasions.

Just as you may make emails based on popular events and occasions, like holidays, produce reports focusing on these special days, trends, and happenings. Create a holiday-themed report in December, for instance, noting where locals may take part in holiday celebrations, where they can find discounts at nearby merchants, or even how to prepare popular holiday dishes. Create an infographic showing significant local sports figures for the Super Bowl, or compare and contrast the housing markets of the two teams in the title game. Although this report type calls for some innovation, creativity usually causes the material to go viral and increase site traffic.

Conduct a survey, with the results as the report's main focus.

John Austin, owner of Sell My House Fast Puyallup, shared his views that, by implementing surveys on your real estate website, through your email marketing campaigns, and your social media accounts, you can gain insights from your target audience in the real estate industry to find out what they think about issues both big (like new housing market legislation) and small (like favorite interior wall colors). You may secure feedback from nearby house buyers and sellers using the same tools you might use to obtain real estate testimonials. You can also use Facebook add-ons like Surveys for Facebook and Polldaddy to create and share surveys and polls with your followers. See the data for your report once you've gathered many replies from your contacts to various queries.

To create visuals, contact a designer.

To begin with, think about working with a qualified graphic designer to arrange your data, audience characteristics, and other report specifics neatly and professionally. To make your reports and other real estate marketing collateral stand out, consider hiring an experienced designer or design firm once you've gained practical expertise. This is only an option for some agents, especially those just beginning their real estate careers.

Add your real estate branding strategically.

Capable Group shared that, with every type of report (and any content you produce), you should use your logo and include links to branded materials on your website. While creating the report itself may take some effort, the result is typically worthwhile because linking to your real estate website in as many digital locations as you can only increase your chances of bringing visitors to your site. Naturally, having numerous locations to link to also implies having numerous locations for your material, such as landing pages, real estate blogs, and guest posts on other people's blogs and publications.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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