The development trend of the bathroom industry in 2023

March 29, 2023

Since the COVID-19 outbreak in 2020, the world economy has fallen into a downturn, and the development of all sectors of life has stagnated to a certain extent, and some companies have even closed down directly.

Fortunately, after 3 years of epidemic management, China adopted an open policy in December 2022 and gradually resumed normal life before the epidemic. Whether for domestic or foreign countries, this is excellent news.

As the economy slowly recovers, sanitary ware companies have also resumed normal production, and as a result, the pent-up consumer demand is gradually emerging.

Ⅰ. The development status of domestic bathroom enterprises

From 2020 to 2022, the sanitary ware industry faced significant challenges due to the impact of the epidemic. Many bathroom companies struggled to make significant progress in their development, and some even experienced shrinkage.

The factories and supply chains of these companies were affected to varying degrees. For instance, employees were unable to return to work on time, and the supply of raw materials and components became unstable. These issues led to delays or interruptions in the production and supply chain of the affected enterprises.

Since entering 2023, the supply of raw materials and parts has become stable. As a result, various sanitary ware companies have successively adjusted their R&D and production strategies, significantly increasing their production capacities and resuming work and production in full swing.

Workers are now seen shuttling in the workshop, operating various automation equipment in an orderly manner.

Ⅱ. The export trade status of bathroom products

Recent studies have shown that export trade is on the rise, and export orders are continuing to increase. Earlier, due to various factors such as the Russian-Ukrainian conflict and the epidemic, the export channels of many enterprises were nearly closed, leading to significant production disruptions.

As a result, some companies had to implement passive measures such as an early holiday or postponing the start of work to avoid suffering greater losses.

Since mid-February, there has been a noticeable increase in the number of foreign merchants in places such as Guangzhou and Foshan, where foreign trade production bases are concentrated.

Some foreign trade companies have even started working overtime to boost their production and improve their supply capacity.

The Foshan Casa Ceramics and Sanitarywares Mall, which specializes in bathroom products and primarily engages in export trade, is a prime example of this change.

Prior to December 2022, the market was struggling, with shops difficult to find and many merchants evacuating, resulting in a significant number of vacant shops.

Previously, the Foshan Casa Ceramics and Sanitarywares Mall, which used to be bustling with customers and goods, had fallen into a state of depression.

However, since the market reopened this year, many of the previously vacant shops have now resumed business. Currently, it is difficult to find an empty shop in the Casa Ceramics and Sanitarywares Mallt, which is once again thriving.

III. How much do you know about well-known sanitary ware brands in China?

China is home to several well-known sanitary ware brands, including JOMOO, ARROW, HUIDA, FAENZA, HEGII, George, and many others. These brands have undergone significant changes in the domestic market and have earned recognition and trust for their high quality, excellent reputation, and innovative production.

IV. Which sanitary ware brand is worth buying for you?

George is a sanitary ware brand that has been in development for nearly a decade and is rapidly becoming the top choice for many customers in the bathroom market. Their product line includes toilets, bathroom cabinets, basins, bathtubs, smart LED mirrors, and more.

Whether you’re looking for toilets, bathroom cabinets, basins, bathtubs, smart LED mirrors, or any other bathroom product, you can simply walk into one of George’s stores or browse the official website to find what you need.

With our intimate one-stop service, you’ll enjoy endless convenience and save time by avoiding the need to run around searching for products.

In addition, we also offer exclusive customized services to meet the individual and diverse needs of our customers. Our customized bathroom products can be tailored to your specific needs, preferences, and space size.

We provide pre-sales consultant, design, after-sales service, and support, and we always strive to understand our customers’ specific needs through effective communication to ensure the highest level of customer satisfaction.


As we begin 2023, it marks a new starting point for both domestic and foreign markets. Recent home furnishing exhibitions have fully demonstrated that China is open to foreign partners.

At George, we welcome everyone to explore our range of bathroom products and find the perfect fit for your needs. If you have any questions or concerns, please don’t hesitate to contact our project managers and consultants for assistance.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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