What to look for when choosing a digital marketing agency

April 19, 2023

A robust online presence is imperative to stay relevant and competitive, even if you're a brick-and-mortar business. A solid digital marketing strategy is the shortest and most effective way to expand your reach, increase brand awareness, and grow sales.

Given today's intensely competitive business environment, it's a wise idea to entrust your digital marketing to professionals rather than DIYing it. However, with so many digital agencies on the market, it might be challenging to determine which one to choose. We're here to help: in this guide, we're exploring major factors to consider when selecting a digital marketing agency in Canada. Let's jump right in!

Choosing a digital marketing agency: key factors to bear in mind

Experience and expertise

When searching for a digital marketing agency, it's vital to find a partner with experience and expertise in your industry. Fair enough, since an agency clearly understanding your business's unique needs and challenges can provide you with the most effective marketing strategies to help you achieve your goals. To make sure the firm you're considering has relevant experience and expertise, research their previous work.

Services the agency offers

Digital marketing is a blanket term for a broad range of services, including pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, social media marketing (SMM), content marketing, etc. So before browsing for your potential digital marketing partner, consider which services you need. It will help you filter your search and develop a shortlist of firms that deliver the services you're looking for.

Effective communication

Clear communication between the client and the contractor is crucial for the project's success. Look for an agency that is transparent about its strategies, open to frequent communication, and set to provide regular reports and updates on your project's performance.

Quality of services

Of course, you'll want your digital marketing partner to deliver quality services. You can review portfolios and evaluate your potential contractors' past projects. It's never an issue with a reliable agency such as itshark.ca — they have a portfolio with active links so anyone can explore their past work.

Additionally, you can study client ratings and review on independent review platforms. Another way to check the quality of a digital agency's services is by asking them to refer you to their past clients — after talking to the latter, you'll be able to make a more informed decision.


Remember that digital marketing firms offer various pricing models, from flat fees to hourly rates, so before signing the contract, ensure you understand their pricing approach and the project's budget. A quick tip: cheap options may cost you much rework and, consequently, extra costs, so it's wise to prioritize quality over price.

Customer support

Last but not least, go for an agency that provides customer support. Partnering with a firm that is responsive and attentive to your needs is a sure way to fruitful cooperation.

Final words

Selecting the right digital marketing agency is crucial for your brand's success. Hopefully, this guide will help you choose a digital marketing partner to best meet your needs.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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