In the ever-evolving entrepreneurship landscape, startups face various challenges that demand resourcefulness, efficiency, and innovation. To navigate this dynamic environment and achieve remarkable growth, today's startups must harness the power of technology and embrace strategic tools tailored to their unique needs.
As we venture into 2023, an era brimming with possibilities, we present you with a curated selection of ten indispensable tools that every startup must know. From revolutionizing project management to amplifying marketing efforts and streamlining operations, these top-notch solutions are poised to empower startups and unleash their true potential.
So, fasten your seatbelts as we embark on a transformative journey through the realm of cutting-edge tools that can redefine your startup's destiny.
Why Do You Need Tools for Startups?
Managing a startup can be challenging if you’re a first-time founder with limited resources. Luckily we have tools that help you craft proof of concept, manage team communication, marketing, SEO and UX optimization, and other hundred things on your plate.
Most think that you need a lump sum amount of money to succeed as a company, but all you need are the combination of a good team, tools, and resources to reach the top ladder.
Besides, these tools for startups enhance efficiency, enable collaboration, support scalability, facilitate data-driven decision-making, offer cost-effectiveness, and provide a competitive edge.
Let’s dive right into the tools!
10 Best Tools That Every Startup Must Know 2023
Chisel
Chisel is an all-in-one agile, SAAS-based product management software with excellent tools that help you reduce your busy work and turbocharge innovation.
You need not look further for your PM tool that creates roadmaps, collects customer feedback, and builds internal team alignment because Chisel does all that and more!
Chisel is the first tool you need to look at when starting up your business, not just because it helps with effectively managing and organizing your tasks, perfectly balancing all three aspects of a product manager’s job, making you 10x productive, reduces the need for employing multiple tools. But also because 1000+ teams across the globe trust it.
This central platform helps teams, PMs, and stakeholders to have a bird's eye view of your daily work, minus the clutter. You can customize the roadmap as per your requirements.
Having a tool like Chisel that holds your data securely and helps you sort your data into three pillars of roadmaps, team radar, and product feedback is crucial because you get clear and real insights into your projects and no confusion whatsoever.
Key Features:
- Get a 360° view and better decision-making with built-in integrations. Bring all your data into one place with ease.
- Treeview helps you break down your product into components (epics) and features (stories), helping you organize and prioritize your product backlog.
- Track your sprints with the Release view.
- Kanban Board helps you determine what should be worked on now, next, or sometime soon.
- Visualize your roadmap on a Timeline.
- Foster an inclusive culture with Team Participation.
- Get a centralized repository of all your feedback.
- With Feedback Portal, seek customer feedback on features in your roadmap or allow them to submit brand-new ideas.
Pricing:
Essential: This pricing package is free forever with $0/month
Premium: Most popular pricing package with $49/month
Enterprise: Get in touch
Slack
Slack is a communication and collaboration platform widely used for internal communication within organizations.
For startups in 2023, Slack is beneficial because it streamlines communication among team members, especially in remote or distributed teams. It allows startups to create different channels for specific projects, teams, or topics, ensuring relevant discussions stay organized and easily accessible.
Key Features:
- Create dedicated channels for different teams, projects, or topics
- Instantly communicate with individuals or small groups through private messages.
- Easily share files with team members, ensuring quick access and collaboration on documents, images, and more.
Pricing:
Free plan: Limited access to messages and integrations
Paid plan: $11.75
Enterprise: Contact sales
HackerEarth
HackerEarth is a global company that helps large enterprises recruit, evaluate, and upskill developers based on specific skills. The company’s software for recruitment agencies enables recruiters to make the most accurate and informed decisions about candidates, improve hiring efficiencies, facilitate continuous learning and development, and ensure the right developers are matched with the right positions. HackerEarth is also a leading facilitator of online hackathons and coding challenges, where its community of over 7 million developers can upskill and practice for employment interviews. The company was founded in 2012 with offices in San Francisco and India.
Pros:
- Extensive library of 16000+ exclusive questions across 18+ roles and 900+ skills
- Services 40+ roles and 10+ frameworks
- Automated evaluation and benchmarking of candidates
- AI-driven platform designed and tested for bias-free assessments
- Integrates with major ATS like Lever, ZOHO, JobVite, JazzHR, TalentHub
- Trusted by over 4000+ global tech companies

Jotform Apps
Jotform Apps is a feature-packed online app builder that lets you fully design an app and share it with your team, making it the perfect app builder for startups. The apps require no coding knowledge, you can choose from ready-made templates and they can be used to collaborate in endless ways. It has many interactive drag-and-drop features like forms and surveys, but you can also add widgets and documents you’d like your team to have on hand.
Key Features:
- No coding needed, perfect for an easy start
- Analytics tool for data
- Many integrations, seamless workflow
- Share with QR code/link, works on any smart device
Pricing:
- Available for free.
- Paid Jotform plans start at $34/month.
SemRush
Semrush is an online marketing tool suite that provides valuable insights and data to help businesses optimize their digital marketing strategies.
Semrush is crucial for startups as it empowers them with valuable insights, competitive intelligence, and data-driven strategies to optimize their digital marketing efforts, enhance their online visibility, and ultimately drive growth and success.
Key Features:
- Allows startups to analyze their competitors' digital marketing activities, including their organic search rankings, paid advertising campaigns, backlinks, and keyword strategies.
- Site audit feature that analyzes a website's technical health and identifies areas for improvement.
- Provides tools for social media management, allowing startups to schedule posts, monitor their social media accounts, and analyze the overall performance of their social media campaigns.
Pricing:
Free plan available
Pro plan: $199.95/mo
Guru plan: $229.95/mo
Enterprise: Contact sales
WordPress
A website-building tool like WordPress is essential for startups because it offers an easy-to-use platform that allows them to create and manage their website without technical expertise, enabling them to quickly establish a robust online presence.
Key Features:
- Offers a vast collection of themes that determine your website's overall design and layout.
- A rich ecosystem of plugins that extend the functionality of your website.
- Help improve your website's search engine optimization (SEO).
Pricing:
- Free plan
- Personal plan: $4/mo
- Premium plan: $8/mo
Canva
Canva is an online graphic design platform. It enables users to create and customize a vast range of visual content, such as social media graphics, presentations, posters, and more, using a user-friendly interface and pre-designed templates.
Key Features:
- Provides startups with an affordable solution for creating professional-looking visuals
- Flexibility and customization
- Collaborative workflow
Pricing:
A free plan is available.
Pro version: Starting at $11,99
Grammarly
Grammarly is an AI-powered writing assistant that helps users improve their grammar, spelling, punctuation, and style.
Grammarly can be a valuable tool for startups as it ensures clear and professional communication, enhances written content, and helps maintain a polished image, improving overall brand perception and credibility.
Key Features:
- Grammar and spelling check
- Plagiarism checker
- Browser Extensions
- Tone and formality adjustments
Pricing:
Free version available
Premium package: starting at $12
Business package: Starting at $15
HubSpot
HubSpot is a comprehensive customer relationship management (CRM) platform with tools and features designed to assist businesses in managing their sales, marketing, and other customer service efforts.
HubSpot can be a valuable resource in building relationships in several ways. First and foremost, it centralizes customer data, allowing startups to store and organize information about their leads and customers in a single, easily accessible location.
At its most basic level, CRM software in dubai compiles customer data and stores it in a single CRM database for easier management and access by company users. CRM systems have had a lot of extra features added to them throughout time to increase their utility.
This holistic view of customer interactions enables startups to gain a deep understanding of their target audience and better understand their needs and preferences.
Key Features:
- Sales pipeline management
- Analytics and Reporting
Pricing:
- Free tool available
- Other pricing plans for HubSpot will differ per the products, bundles, and plans.
SquadHelp
SquadHelp is a fascinating tool. It is an online platform offering crowdsourcing services for startups and businesses needing branding, naming, and design solutions. It provides a unique approach to tackling these crucial aspects by tapping into a global community of creative individuals.
Startups can leverage the power of this community to receive innovative ideas and suggestions for their brand names, logos, taglines, and other design elements.
Key Features:
- Cost-effective alternative to traditional branding agencies
- Access to a diverse and talented community of creatives
- A streamlined and efficient process for launching contests and receiving submissions
- Collaboration and direct interaction with creatives for a personalized approach
Pricing:
Bronze plan: $299
Gold plan: $449
Platinum plan: $749
Managed plan: $1499
Clearbit
This is a sales tool for your startup. It is a data enrichment platform that helps startups by providing them with comprehensive company and contact information, allowing them to understand their customers better, personalize outreach, and fuel their growth strategies. It helps startups streamline their sales and marketing efforts by delivering accurate, real-time data insights.
Key Features:
Create demand with Ad Targeting
Capture intent with intent-based outreach
Convert pipeline using lead scoring and routing
Pricing:
The pricing plan of Clearbit will depend on the add-ons, packages, and volume.
Coggle
Coggle is a web-based mind mapping and brainstorming tool which allows users to craft and collaborate on visual diagrams, specifically mind maps. Startups can connect and chat in real-time and take notes.
Key Features:
- Brainstorming and idea-generation tools
- Pitching and presentations
Pricing:
Freemium version available
Plan Awesome: $5/mo
Plan Organization: $8/member/mo
Conclusion
We carefully curated this list of all the products you will need when you’re building a startup so that you can focus your time, effort, and energy on crafting your products.
With these incredible tools at your disposal, you can test which tools best fit your business and go for it!