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Building public relations (PR) for a brand is essential for any company. PR activities include establishing and maintaining positive relationships with stakeholders such as investors, customers, the media, and journalists. The focus is on creating, executing, and controlling media messages and press releases. Through the help of a strong PR campaign, businesses can efficiently and authentically amplify their advertising message. However, because businesses are still trying to understand what public relations can do for them, PR and publicity are frequently underestimated and disregarded. PR can support your company in attracting target customers and increasing your credibility. It also promotes audience engagement. Here’s how you can create positive impressions with PR for your franchise business
What is a Franchise Business?
In a franchise business, the owner grants licenses to licensees to sell its products, provide services, and more at a specific location. Each location is a franchisee with its own management that pays the franchisor (the owner) a fee to “rent” the brand name. The franchisee typically pays the franchisor an initial start-up cost and yearly licensing fees in exchange for obtaining a franchise.
A franchise business can be beneficial because it is a ready-made model to follow, with products and services that have already been tried on the market, and, frequently, a well-established brand is in place.
How Can Impressions with PR Help a Franchise Business?
The following are some of the ways franchises can utilize PR to create positive impressions.
1. Build credibility
There are multiple ways a franchise business can create a strong impression through the use of PR. First, it can build credibility, which is the degree to which people trust you or your company. Being seen as trustworthy by target customers is essential because when you aim to expand your business portfolio by adding a new business idea or a product line, people will be more likely to buy from your company because they trust you. Credibility also helps you to differentiate yourself from competitors.
2. Brand Awareness
Brand awareness is the degree to which your target audience recognizes you. PR promotes the existence of the franchise. The aim behind creating an impression with PR is to develop a relationship with the consumer so that consumers will not only buy your product once but also purchase it again and again from your brand. When PR creates, an impact, consumers will become more aware of your brand.
3. Social Media Presence
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PR ensures your firm has a prominent presence on social media to help you connect with a diverse audience that rises above geographical boundaries. Social media presence is inexpensive but highly impactful. Being on social media can help educate your target audience about your products and services. Because a franchise’s management differs from the parent organization, you can attract the target market from a local perspective as well, which may resonate even better with your audience.
4. Media Relations
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Having positive ties with the media has always been and continues to be essential because of the influence journalists have over consumers. Media coverage comprises a wide range of mediums, including print and electronic forms. The media is a reliable source, so if journalists support your company, this goes a long way towards making consumers aware of your brand, and helping them to consider your products and services. Media relations are a strength of PR agencies. Franchise businesses can use media relations to create impressions with PR. Media relations can also help franchises become popular in the industry by giving them high media coverage.
5. Audience Engagement
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Having an engaged target audience sets you apart from the competition, produces helpful feedback that increases the value of your products and services to the community, and opens up doors for potential brand alliances and other commercial opportunities.
There are many strategies to keep your audience engaged. Your consumers’ reactions to what you do are the minimum level of involvement. Giving customers the opportunity to speak with the company and answer questions demonstrates your interest in their opinions and responses. This shows your appreciation for your customers. This kind of impression is useful because it allows your company to add value to your connections with the audience. PR can help you engage your audience by getting the right message in front of the right people at the right time.
Next Steps for Impressions with PR
A franchise business can build a firm customer base with the correct usage of PR. By streamlining communication efforts, PR can help guarantee that all content is uniform, which is advantageous for the company as a whole. PR ensures that the messaging is consistent and appropriate for the target audience. PR can also apply industry standards from one location to another, which can be helpful because many franchise businesses would otherwise be substantially different from state to state or from one region to the next, which can create confusion among consumers. The correct PR plan can lead to the successful introduction of a new brand, product, or service, while brand awareness can assist in overcoming obstacles or communication hurdles.