Introduction
Welcome to the exciting world of Zizira's latest venture - 7000step Wholesale Coffee. We are proud to announce the launch of this new brand that aims to create an authentic Northeast India experience for select cafes and restaurants. In this article, we will delve into the journey of Zizira, their pivot from turmeric to coffee, and the significant impact they are making in the Indian coffee industry.
A Paradigm Shift: Turmeric to Coffee
Zizira, based in Shillong, Meghalaya, India, has been a pioneering force in sourcing indigenous crops and ingredients from the Northeast region for the past six years. However, recognizing the evolving preferences of the Indian coffee market, Zizira has decided to transition from their successful turmeric and ginger business to the world of coffee. This shift marks a momentous occasion as it establishes the first wholesale coffee roaster in Northeast India, sourcing directly from farmers in Meghalaya, Assam, and Mizoram.
Creating Unique Experiences
Zizira's foray into coffee offers a unique opportunity for cafes and restaurants across India to establish a special connection with the pristine and undiscovered Northeast region. With a growing desire among younger Indian coffee drinkers to explore adventurous and distinctive flavors, Zizira's 7000step Wholesale Coffee brand is set to capture their attention and provide an alternative to traditional South Indian coffee.
The Visionaries Behind the Brand
Bipul Hajong, the Head of Marketing at Zizira, expresses his excitement about the potential of the coffee market in Northeast India. The sheer enthusiasm exhibited by specialty coffee drinkers upon learning that coffee is grown in Meghalaya, Assam, and Mizoram is a testament to the untapped opportunities that lie ahead.
Khraw Mynsong, leading the 7000steps brand, shares the story behind this exciting new venture. The journey began with Zizira's exploratory trips to remote farmers in Meghalaya, where they discovered unique crops and ingredients. These expeditions often took them to isolated canyon lands accessible only by foot. On one such expedition, they stumbled upon coffee plants being cut down due to the lack of buyers. Determined to make a difference, Zizira spent years perfecting the art of processing and roasting coffee before making it their core business.
The Significance of 7000 Steps
The name "7000steps" is derived from the breathtaking treks undertaken by Zizira's team. In the canyon lands of Meghalaya, the villages are situated in remote areas, connected by ancient stone paths. These paths, comprised of steep steps, serve as the lifeline for transporting goods. During one particular trip, the team counted a staggering 7000 steps leading out of the canyon to their vehicle. This arduous journey became the inspiration behind the name of their unique coffee brand - 7000steps. It encapsulates the dedication, resilience, and rich heritage of the Khasi tribe, known for carrying produce in baskets up these steep steps to markets in larger villages.
Zizira's Core Beliefs
At Zizira, several core beliefs guide their operations and set them apart in the industry. They firmly believe in:
Conclusion
Zizira's transformation from turmeric to coffee represents an exciting chapter in the company's journey. By leveraging their extensive sourcing capabilities and passion for exploration, they have ventured into the world of specialty coffee, aiming to captivate the taste buds of coffee enthusiasts across India. The 7000step Wholesale Coffee brand not only provides an exceptional coffee experience but also brings to the forefront the rich cultural heritage and resilience of Northeast India.
To embark on your own journey with Zizira and experience the flavors of Northeast India, visit their website – www.7000steps.com and explore the wonders of 7000steps.
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