
The power of the Google search engine has reached incredible proportions today. Many of us use Google for almost all services. For example, to reach car mechanics nearby, to read the newspaper, to watch videos, or even to get an education. The Google search engine has been directly integrated into human life. So have you ever seen Google through the eyes of businesses? Businesses need Google data to serve on Google and to stand out in search engine result page (SERP) results. Today, the name of the service that provides us with the SERP results of the Google search engine is the Google SERP API.
With the Google SERP API, businesses get SERP results from Google. As a result, they develop strategies to make the websites of businesses stand out in our relevant searches on search engines. In this way, businesses that serve with Google can show their own content to users who receive service from Google in the top row. In this article, we will talk about how the Google SERP API, which is frequently used by businesses and developers, works. Then we will introduce today's most popular Google SERP APIs.
How Does the Google SERP API Work?
There are many Google SERP APIs in the market that provide us with Google SERP results. These APIs scrape Google SERP data and provide it to us. Google SERP data is a very difficult area to scrape. For this reason, web scraping APIs serving in this regard are designed to scrape Google SERP results and use proxy types accordingly.
What Are the Top Google SERP APIs?
In this section, we will list the most popular Google SERP APIs used by developers and businesses. So let's get started.
Zenserp API

Zenserp API is a well-equipped SERP API. It scrapes almost all of Google's products. Google Search, Google Trends, Google Images, Google News, and more. In addition, it provides SERP data not only from Google but also from Yandex, Bing, and DuckDuckGo search engines. Moreover, it is easily integrated into all programming languages.
This API has multiple subscription plans. One of these plans is the free plan. The free plan is limited to 50 requests per month. Finally, the first paid plan provides 5,000 requests for $29 per month.
The integration of this API into the Node.js programming language is as follows:
var request = require('request');
var options = {
url: 'https://app.zenserp.com/api/v2/search?apikey=YOUR-APIKEY&q=SpongeBob&location=New York,New York,United States'
};
function callback(error, response, body) {
if (!error && response.statusCode == 200) {
console.log(body);
}
}
request(options, callback); |
The serpstack API
The serpstack API is an API that provides Google SERP results programmatically. The serpstack provides us with Google's search results in a fast and structured way. This API allows us to receive search results in JSON format by sending an HTTP request to the API with the desired search query and parameters.
This API offers free usage of up to 100 requests per month. Its paid plan is limited to 5,000 requests for $29.99 per month.
The integration of this API into the Node.js programming language is as follows:
var request = require('request');
var options = {
'method': 'GET',
'url': 'https://api.serpstack.com/search?access_key=YOUR_ACCESS_KEY&query=SpongeBob',
'headers': {
}
};
request(options, function (error, response) {
if (error) throw new Error(error);
console.log(response.body);
}); |
Serper API
Serper API is a low-priced and high-scale Google Search API. It scrapes Google Search, Google Images, and Google Places and provides a very powerful JSON response. It provides us with a playground for us to test the APIs it provides.
This API has one free and four paid subscription plans. Its free plan is limited to 1,000 requests. The first paid plan is $50 for 50,000 requests.
The integration of this API into the Node.js programming language is as follows:
const request = require('request');
let options = {
'method': 'POST',
'url': 'https://google.serper.dev/search',
'headers': {
'X-API-KEY': 'YOUR-API-KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
"q": "SpongeBob"
})
};
request(options, (error, response) => {
if (error) throw new Error(error);
console.log(response.body);
}); |
SerpApi
SerpApi offers us a very wide and comprehensive service at the end of web scraping. This API can scrape many Google-owned areas such as Google Search, Google Maps, Google Location, Google Lens, Google Finance, and Google Play Store. Additionally, it can scrape Yahoo, Yandex, eBay, and Apple App Store.
This API does not charge us for using up to 100 requests per month. The first paid plan is $50 per month for 5,000 requests per month.
The integration of this API into the Node.js programming language is as follows:
const SerpApi = require('google-search-results-nodejs');
const search = new SerpApi.GoogleSearch("secret_api_key");
const params = {
q: "Coffee",
location: "Austin, Texas, United States",
hl: "en",
gl: "us",
google_domain: "google.com"
};
const callback = function(data) {
console.log(data);
};
// Show result as JSON
search.json(params, callback); |
Bright Data SERP API
Bright Data is a company that provides us with web scraping and data collection services. SERP API service is one of these services. Bright Data SERP API provides search engine results in JSON and HTML formats. This API allows us to retrieve search results from Google, Bing, Yahoo, and other search engines.
Bright Data SERP API has a flexible pricing policy, and the Pay as you go plan is $3 per CPM.
The integration of this API into the Node.js programming language is as follows:
var request = require('request');
var options = {
'method': 'GET',
'url': 'https://brightdata.com/serp/api_request?customer=CUSTOMER_CODE&zone_name=serp&q=spongebob&api_path=%2Fserp%2Freq',
'headers': {
}
};
request(options, function (error, response) {
if (error) throw new Error(error);
console.log(response.body);
}); |
SerpWow API
SerpWow API is a SERP API that provides SERP results from various search engines (Google, Bing, Yahoo, Naver, etc.). This API is used for web scraping and data collection. It presents SERP results of multiple search engines in JSON, CSV, and HTML formats.
The initial subscription plan of this API is only $9 for 500 requests per month.
The integration of this API into the Node.js programming language is as follows:
var request = require('request');
var options = {
'method': 'GET',
'url': 'https://api.serpwow.com/live/search?api_key=YOUR_API_KEY&q=spongebob',
'headers': {
}
};
request(options, function (error, response) {
if (error) throw new Error(error);
console.log(response.body);
}); |
SERPHouse API
The SERPHouse API is a SERP API that provides accurate structured data for developing our own SEO tools. It supports popular search engines such as Google, Bing, and Yahoo, and it provides us with detailed API documentation and a playground.
SERPHouse API offers free usage for up to 200 requests per month. In addition, it offers 20,000 requests for just $29.99 per month.
The integration of this API into the Node.js programming language is as follows:
var request = require('request');
var options = {
'method': 'GET',
'url': 'https://api.serphouse.com/serp/live?q=spongebob&domain=google.com&lang=en&device=desktop&serp_type=web&loc=Alba%2CTexas%2CUnited+States&loc_id=2565&verbatim=0&g_&filter100&0& =gdf8g789rth468rth4789tyg6th6fg4h76fg74h8f6htrghf6h4',
'headers': {
'Authorization': 'Bearer {token}'
}
};
request(options, function (error, response) {
if (error) throw new Error(error);
console.log(response.body);
}); |
Scrape-It.Cloud API
Scrape-It.Cloud API provides us with fast, real-time, and structured Google SERP data. It guarantees SERP data with a response time of less than 3 seconds. It provides data in JSON format and is a very simple API to integrate.
This API offers us a free service for 30 days, up to 1,000 requests per month. Its paid plan is $30 for 10,000 per month.
The integration of this API into the Node.js programming language is as follows:
var axios = require('axios');
var data = JSON.stringify({
"country": "US",
"domain": "com",
"num_results": 100,
"keyword": "spongebob"
});
var config = {
method: 'post',
url: 'https://api.scrape-it.cloud/scrape/google',
headers: {
'x-api-key': 'YOUR-API-KEY',
'Content-Type': 'application/json'
},
data : data
};
axios(config)
.then(function (response) {
console.log(JSON.stringify(response.data));
})
.catch(function (error) {
console.log(error);
}); |
Nimble API
Nimble API is an API that provides us with high-accuracy SERP data from Google, Yahoo, and Bing search engines. Additionally, it is also known as the E-commerce API. It can scrape Amazon, eBay, and Shopify websites as well.
The initial subscription plan for the endpoint serving Nimble API SERP data starts at $300.
The integration of this API into the Node.js programming language is as follows:
const axios = require('axios');
const url = 'https://api.webit.live/api/v1/realtime/serp';
const headers = {
'Authorization': 'Basic <credential string>',
'Content-Type': 'application/json'
};
const data = {
"search_engine": "google_search",
"country": "FR",
"local": "fr",
"query": "spongebob"
};
axios.post(url, data, { headers })
.then(response => {
console.log(response.status);
console.log(response.data);
})
.catch(error => {
console.error(error);
}); |
DataForSEO SERP API
DataForSEO is a platform that offers web scraping services in multiple domains. SERP API is one of these areas. It scrapes Google Search, Google Images, and Google News domains structurally. In addition, this API can scrape Yahoo, Bing, and YouTube SERP data.
This API scrapes a SERP page in Live Mode for $0.002.
The integration of this API into the Node.js programming language is as follows:
const axios = require('axios');
axios({
method: 'post',
url: 'https://api.dataforseo.com/v3/serp/google/organic/live/regular',
auth: {
username: 'login',
password: 'password'
},
data: [{
"keyword": encodeURI("spongebob"),
"language_code": "en",
"location_code": 2840
}],
headers: {
'content-type': 'application/json'
}
}).then(function (response) {
var result = response['data']['tasks'];
// Result data
console.log(result);
}).catch(function (error) {
console.log(error);
}); |
Conclusion
The importance of Google search data is increasing daily, and businesses need to get Google SERP results to show and highlight their products to users in the first place. In this article, we have listed the top 10 SERP APIs with sample integration codes that you can use to obtain Google SERP data in your businesses.
FAQs
Q: What is a Google SERP API?
A: A Google SERP API is a web service that allows developers to programmatically retrieve search engine results pages (SERPs) results from Google. They are commonly known as web scraping APIs as they scrape SERP data from Google.
Q: Why Should I Use a SERP API Instead of a Standard Web Scraping API Directly?
A: SERP data in browsers are quite difficult areas to scrape. SERP APIs are also web scraping APIs specializing in SERP. Compared to a standard web scraping API, SERP APIs work faster and provide structured data. Scraping SERP data automatically with a standard web scraping API is quite difficult.
Q: Are There Any Google SERP APIs Free to Use?
A: Yes, there are. There are many Google SERP APIs in the market today, and some of them are free to use. Among these free APIs are Zenserp API, Serper API, and SerpApi.
Q: Is the Zenserp API Just a Google SERP API?
A: No, it's not just a Google SERP API. Zenserp API also provides its users with SERP data from popular search engines such as Yandex, Bing, and DuckDuckGo. Additionally, it scrapes Google Trends and YouTube Search fields.
Q: What Are Some Popular Google SERP APIs?
A: Developers and businesses can use multiple Google SERP APIs today. Some of the popular SERP APIs are as follows.
- Zenserp API
- Serper API
- SerpApi
- The serpstack API
- SerpWow API