10 Mistakes to Avoid When Launching Your Amazon PPC Ads

July 6, 2023

Launching Amazon PPC ads is a cost-effective way of promoting your products and increasing your sales on the platform. However, it is not enough to just set up your campaigns and let them run without proper management.

If you are new to Amazon PPC ads, there are several mistakes you must avoid to get the best results from your campaigns. In this post, we will highlight ten mistakes you should avoid when launching Amazon PPC ads.

We understand that mistakes are a part of the learning process, but when it comes to Amazon PPC advertising, they can be costly. Inefficient advertising can lead to wasted ad spend, low ROI, and missed opportunities to reach your target audience.


Choosing the right Amazon PPC Management services is crucial for your business because it directly impacts your visibility, customer acquisition, and profitability. A proficient agency understands the intricacies of Amazon's advertising system, utilizes data-driven strategies to maximize your return on investment, and adeptly manages bids for competitive keywords.

With so many sellers and advertisers on Amazon, it is essential to have a strategic and well-executed plan to stand out from competitors.

Our list of ten mistakes to avoid when launching Amazon PPC ads aims to provide you with specific and actionable steps to avoid the setbacks that most new advertisers face. Whether you're a seasoned Amazon seller or launching your

1. Not using the right keywords

One of the most common mistakes that sellers make when launching their Amazon PPC (Pay-Per-Click) ads is not using the right keywords. This is a critical mistake because keywords are what drive your ad to the right customers.

Without the proper use of relevant and targeted keywords, your ads will not be shown to the right customers and may end up costing you a lot of money without generating any sales.

When choosing your keywords, it's important to conduct thorough research to determine which ones are most relevant to your product and your target customers.

Additionally, it's crucial to continually monitor and adjust your keyword strategy to ensure that your ads are being shown to the right customers and generating the desired results.

By avoiding the mistake of not using the right keywords, you can improve the effectiveness of your Amazon PPC ads and generate more sales for your business.

2. Not setting a realistic budget

One common mistake people make when launching Amazon PPC ads is not setting a realistic budget. It can be tempting to allocate a large portion of your marketing budget to advertising, especially when you are eager to see results.

However, it is important to remember that PPC advertising can be expensive and requires careful planning. Failing to set a budget can result in overspending and negatively impact your profitability.

To avoid this mistake, take the time to research the average cost per click for your targeted keywords and calculate your estimated monthly expenses. Consider setting your budget low initially and gradually increasing it as you see the performance of your ads.

Additionally, monitor your ad spend regularly to ensure that you are not overspending. Remember, a good budget is realistic, flexible, and aligns with your business goals.

3. Not considering the customer journey

One of the most common mistakes that businesses commit when launching their Amazon PPC Ads is not considering the customer journey. When creating an ad campaign, it's essential to make sure that the entire customer journey is being taken into account.

This means crafting ads that speak to a specific audience - their interests, behaviors, and needs. But it doesn't end there. The customer journey continues beyond the ad click.

From the moment someone clicks on an ad, businesses should ensure they are providing a seamless path towards the product they are promoting, making it as easy as possible for the customer to complete the purchase.

Neglecting the customer journey can mean potential customers getting lost or disinterested, resulting in missed sales and ultimately, wasted ad spend.

By prioritizing the customer journey, businesses can improve their overall ad performance and ultimately achieve a better return on investment for their Amazon PPC Ads.

4. Not staying up to date with industry trends

As you launch your Amazon PPC ads, it's important to stay informed about the latest industry trends. Failure to keep up with these trends can result in missed opportunities and suboptimal campaign performance.


Launching your Amazon PPC ads is just the beginning. According to a report by Tinuiti, 47% of top advertisers agree that staying updated with industry trends is crucial to PPC success.

Ignorance of these trends can cause missed opportunities and lead to a subpar campaign performance.

Setting up your ads and then neglecting to monitor new developments can lead to stagnation in your ad strategy and lost revenue.

By not staying up to date with industry trends, you risk being left behind by competitors who are actively adjusting their strategies based on emerging trends.

To avoid this, it's important to invest time in reading industry publications, studying your competition, and regularly testing new strategies to optimize your Amazon PPC ad campaigns.

5. Not utilizing negative keywords

When launching your Amazon PPC ads, it's crucial to avoid making mistakes that could negatively impact your campaign results. One common mistake is not utilizing negative keywords.

Negative keywords are search terms that you don't want your ads to appear for. By adding negative keywords to your campaign, you can ensure that your ad only appears for relevant search terms, which can help you reach the right audience and improve conversion rates.

However, failing to add negative keywords can result in wasted ad spend and irrelevant clicks, ultimately reducing the effectiveness of your campaign.

Therefore, take the time to research negative keywords that are relevant to your products and add them to your campaign to ensure optimal performance.

6. Not tracking your performance

It's common for Amazon PPC advertisers to launch their campaigns and then forget about them, assuming that the ads will do their job without any further intervention. However, this is a significant mistake that can cost valuable time and money.

Not tracking your performance is the sixth mistake to avoid when launching your Amazon PPC ads. If you don't monitor your campaigns frequently, you won't know if your ads are meeting your desired outcome. This means that you won't know if your ad spend is being utilized effectively.

Tracking your performance is essential to identify what is working and what isn't working. Our video will help you gather data on how your keywords are performing, which ads are getting clicks and converting.

With this information, you can optimize and make changes to your campaigns, which will eventually lead to improved results. Therefore, overlooking the importance of performance tracking can be detrimental to the success of your Amazon PPC campaign with the Amazon PPC Agency Europe.


7. Not optimizing your campaigns

One of the biggest mistakes that sellers can make when launching their Amazon PPC ads is not optimizing their campaigns. Many sellers fail to recognize the importance of ongoing optimization in achieving long-term success with their ads.

Without regularly reviewing and adjusting your campaign settings and targeting strategies, you risk wasting your advertising budget on ineffective campaigns. It is essential to continually monitor your campaigns and make necessary adjustments to improve your ad performance.

This includes regularly analyzing your keyword data, adjusting bids, A/B testing different ad formats, and refining your targeting. By prioritizing ongoing optimization, you can ensure that your Amazon PPC ad campaigns are successful in driving traffic and sales to your products.

8. Not testing different ad copy

Amazon PPC Ads can be a highly effective tool for driving traffic and increasing sales on the platform. However, many sellers and advertisers make common mistakes that can cause their campaigns to fall short of their goals.

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One such mistake is failing to test different ad copy. Simply launching a campaign with a single set of ad copy and assuming it will perform well is a dangerous assumption. Instead, it is crucial to test different variations of ad copy to see what resonates with your target audience.

This can include testing different headlines, body copy, and calls-to-action. By testing different ad copy, you can gain valuable insights into what messaging drives the most clicks and conversions, allowing you to optimize your campaigns for optimal performance.

Don't fall into the trap of assuming one set of ad copy will work perfectly- always be testing to improve the performance of your Amazon PPC Ads.

9. Not taking advantage of Amazon’s automated features

An important aspect of launching successful Amazon PPC ads is taking advantage of the platform's automated features.

However, one common mistake made by sellers is not fully utilizing these features. Amazon offers a range of automated tools such as auto campaigns, dynamic bidding, and bid adjustments, to help optimize your ad campaigns and maximize your return on investment.

Failing to utilize these features may result in missed opportunities to reach potential customers and lost sales. It is crucial to understand the benefits of these automated tools and learn how to implement them effectively to ensure the success of your Amazon PPC ad campaigns.

10. Not setting up automated rules

Not setting up automated rules is a common and critical mistake to avoid when launching your Amazon PPC Ads. Failing to do so can result in wasted advertising spend and missed opportunities to maximize your campaign’s performance.

Automated rules allow you to automatically adjust your bids, budgets, and other campaign settings based on predefined conditions such as cost-per-click (CPC), click-through rate (CTR), and conversion rate (CR).

Without automated rules, you are forced to constantly monitor and manually adjust your campaigns, which can be time-consuming and prone to errors.

Therefore, it is highly recommended to set up automated rules at the campaign level to optimize your advertising cost and increase the overall efficiency of your PPC campaigns on Amazon.

Wrapping Up

To summarize, launching Amazon PPC ads can be a game-changer for your sales, but it's not without its challenges. By avoiding these 10 mistakes, you can ensure that you're getting the most out of your investment and achieving a higher ROI.

Keep in mind that PPC advertising is a constantly evolving field, so staying up-to-date with the latest trends and strategies can make all the difference. With a little bit of effort and attention to detail, you can launch successful campaigns that drive more traffic and boost your Amazon sales.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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