Choosing the right event production company is critical for an event to succeed. Using a few key criteria will help you narrow your choices.
Experienced event production companies know how to realize your vision without breaking the bank. They’ll advise when to stretch your budget and when to stick with the basics.
Know What You Want
Before you look for an event production company, be clear on your needs and goals. It would help if you articulated to your prospective partners what you want from the event– building brand awareness, communicating corporate strategy, motivating employees, or launching a new product. Once you clearly define your objectives, planning and promoting the event will be much easier.
Ask potential event production companies what their previous experience with events similar to yours is and if they have a portfolio of work demonstrating their capabilities. You should also find out if they have experience working with your type of industry, audience, or venue.
An experienced event production company can take your vision and make it a reality within your budget. They’ll also be realistic with you and provide some ideas if something is out of your price range. They’ll have cultivated vendor partnerships, and their in-house staff that will be able to help them get the most bang for your buck.
Know What You Can Afford
Choosing the right event production company will make your life much easier, especially when planning. They will be more of a partner than just a supplier, and they should always strive to meet (and ideally exceed) your creative vision and event goals.
A quality technical event production company will have in-house equipment, such as visual presentation screens and live event cameras. However, they may partner with outside suppliers for other needs like web streaming and lighting. It’s worth asking them which suppliers they usually work with and whether they can recommend the best solution for your activation.
Event production companies come with a team of strategists and designers, project managers, and other specialists who understand how all the moving parts need to fit together for successful corporate events. They have the expertise to help you create an engaging experience for your attendees that will wow them and leave a lasting impression.
Know What You Need
When looking for an event production company, know what you need from them. Depending on the type of event you’re planning, you may need more help than just the live stage presentation. A full-service event company should have all the bases covered and be able to handle the entire project.
One crucial aspect to look for is how well the event production company can manage your budget. They will be able to advise you when it’s best to stretch your budget and provide maximum bang for your buck.
They should also be able to assist you with all the logistics, including hiring and coordinating local labor for the AV team and handling equipment transportation. Having an all-in-one contact person will make the whole process much easier for you and alleviate stress for everyone involved. Another consideration is the ability to offer entertainment that can wow your audience and create buzz before, during, and after your event.
Know What You Can’t Afford
Most importantly, you want to ensure the event production company can produce your vision. It takes more than efficient AV set-up and execution to create an unforgettable event; it also requires artistry and imagination.
Asking the right questions will help you find a partner who can take your ideas and make them a reality within your budget. A good production company should be honest with you about what they can and cannot do and will be transparent about their fees.
They are not a fit for you if they can’t handle your budget or work with your schedule or venue restrictions. If they can’t offer a way to streamline communication throughout the planning process, consider using an app built explicitly for event production. Like a company that allows teams to collaborate on rundowns and other event documents in real-time across any device, decreasing time spent on pre-production and ensuring everyone is on the same page come event day.