If you want your dental practice to grow, there are many different marketing strategies you can use. However, not all of them are created equal. For example, you can attract Millennials and Gen Z patients using platforms like Instagram and TikTok. You can also use retargeting, which targets Google Ads to people who have visited your website.
If you want your practice to grow, following dental practice marketing tips is essential. Email marketing is one of the best ways to stay in touch with your patients. You can send them educational content, special offers, and reminders. It also allows building trust by showing you care about them outside the clinic. Collecting your patients' email addresses and promoting your sign-up form on your website and social media is essential. You can also have your staff collect emails at the front desk during appointments or hang a poster in the office. Once you have a list of email addresses, you can send acquisition emails to new leads. These emails can include information on why they should choose your dental practice, such as free products and discounts. These emails can help to convert leads into consistent patients. Make sure to track any new leads that don't convert and find out why so you can improve your marketing efforts.
Social media is a powerful dental practice marketing strategy that can be used to capture new patients. This is because many people look for information and reviews of local businesses online before patronizing them. Sharing content highlighting your dental practice's uniqueness can help potential clients see why they should choose you over a competitor. Sharing blog posts, infographics, and other content that helps your audience learn more about their oral health can also establish you as a trusted source of information. In addition, you can use social media to share time-sensitive information, such as office hours or events your dental practice is hosting in your community. Video options like Instagram Stories and Facebook Live are another great way to engage your audience. Lastly, paid ads are a great option to reach potential patients because they can be targeted based on demographic and behavioral characteristics.
Search Engine Optimization (SEO)
Search engine optimization (SEO) involves optimizing website content, images, and other elements to increase a dental practice's visibility in SERPs and drive more organic traffic. Dentists can achieve long-term sustainable success using SEO strategies that align with their practice goals and target audience. Creating an active social media presence and engaging with potential patients via these platforms is also a powerful marketing tool. Sharing educational content, dental tips, and updates and promptly responding to questions and comments can increase brand awareness, build trust, and create a loyal community. An up-to-date, optimized Google Business Profile is another critical element of effective online dental marketing. This ensures that your dental practice is visible to local searches in the "Map" results and increases the likelihood of getting a click-to-call conversion from those searching for an emergency dentist nearby.
Pay-Per-Click (PPC) Advertising
PPC is a form of digital advertising that allows dentists to place ads on select platforms that offer paid searches. With targeted keywords, dentists can create ads that appear only when people in their geographic area search for the dental services they offer. Because people searching for a dentist are typically super low in the sales funnel (they have a toothache or want to straighten their teeth ASAP), this is an effective marketing strategy for generating new patient calls. However, the team answering the phones must be trained to convert those callers into booked appointments. PPC is also an effective way for dentists to generate new patients who need high-margin procedures like dental implants or Invisalign. By creating relevant landing pages for their ads, dentists can ensure that these leads are interested in their services. Additionally, by regularly reviewing their campaign metrics and making adjustments, dentists can optimize their ad campaigns to increase performance.
If you're not retargeting prospective new patients, you're missing out on a valuable dental marketing strategy to grow your practice. Retargeting allows you to show ads to your prospects after they visit your website or interact with other content on your social media pages. This can help you stay top of mind for your prospects and keep your brand at the front of their minds as they make buying decisions. Ultimately, this can make a massive difference regarding new patient calls. One of the best dental marketing ideas is to create a downloadable piece that explains something your potential patients want to know about, such as how a particular procedure works or why choosing a dentist with a high review score is essential. You can also offer a freebie for visitors who submit their contact information on your website. This is a great way to identify and nurture your best leads into patients.
Word-of-mouth marketing is among the most potent dental practice marketing strategies to attract new patients. This strategy involves asking current patients to refer friends and family to your dental office. It also involves partnering with local businesses (such as orthodontists) to promote each other's services. Create a referral program that rewards your existing patients when their friend visits your practice. While consistently bribing people with discounts is not advisable, this strategy can help you encourage your biggest advocates. Another way to foster word-of-mouth is by introducing your staff members through video content. This can be done by posting videos on your website or social media accounts that answer frequently asked questions about your practice. Adding a video introduction of your team can help bridge the gap between online research and that first visit. You can also use video to familiarize potential patients with your dental office by showing a day-in-the-life at your practice or providing close-up views of your equipment.