How to Make Money on TikTok Without Followers?

August 9, 2023

In recent years, TikTok has become one of the most popular social media platforms, with millions of users creating and sharing short videos every day. While many influencers on TikTok have amassed a large following with the help of and earn money through sponsored content, there are also opportunities to make money on TikTok without having a massive number of followers. In this article, we will explore various strategies and methods for individuals to monetize their TikTok presence, even with a relatively small follower base.

Understanding TikTok's Algorithm

The TikTok algorithm is a crucial aspect to comprehend when aiming to make money on the platform. It is designed to showcase content to users who are most likely to engage with it, regardless of their follower count. By understanding how the algorithm works, content creators can increase their chances of gaining visibility and attracting potential revenue streams.

Leveraging Trending Hashtags

Using trending hashtags is an effective way to reach a wider audience and increase the chances of viral content. By identifying and incorporating popular hashtags related to their niche or content, creators can participate in viral challenges and attract more views and engagement.

Engaging and High-Quality Content

Creating engaging and high-quality content is key to retaining existing followers and attracting new ones. When content resonates with the audience, they are more likely to share it, which can lead to increased visibility and potential monetization opportunities.

Collaborating with Brands

Even with a modest follower count, content creators can collaborate with brands that align with their niche. Brands are increasingly looking for micro-influencers who have a dedicated and engaged audience. Such partnerships can result in sponsored content, affiliate marketing, or other forms of brand collaborations.

Selling Merchandise

TikTok now offers a feature that allows creators to sell merchandise directly through the platform. By creating and promoting their merchandise, content creators can generate income through product sales, regardless of their follower count.

Participating in Creator Fund and Live Streams

TikTok's Creator Fund allows creators to earn money based on the performance of their content. Creators can also host live streams and receive virtual gifts from their viewers, which can be converted into real currency.

Offering Services or Expertise

Content creators who possess a unique skill or expertise can leverage their knowledge to offer services or tutorials. Whether it's art, fitness, cooking, or any other talent, providing value to the audience can lead to opportunities for paid services or consultations.

Cross-Promotion on Other Platforms

Content creators can use their presence on other social media platforms to cross-promote their TikTok content. By directing their followers from other platforms to TikTok, creators can increase their follower base and attract potential revenue streams.

Joining TikTok Challenges and Competitions

Participating in TikTok challenges and competitions organized by brands or the platform itself can open doors for monetary rewards and recognition. It also increases the chances of going viral and attracting new followers.

Utilizing Affiliate Marketing

Affiliate marketing is another viable option for content creators to earn money on TikTok. By promoting products or services and earning a commission on sales through unique referral links, creators can generate revenue without relying solely on their follower count.


In conclusion, making money on TikTok without having a massive following is indeed possible. By understanding the platform's algorithm, creating engaging content, leveraging trending hashtags, collaborating with brands, selling merchandise, participating in the Creator Fund and live streams, offering services, cross-promoting on other platforms, and utilizing affiliate marketing, content creators can unlock various revenue streams and turn their TikTok presence into a lucrative venture.


Do I need a large number of followers to make money on TikTok?

While having a large following can be beneficial, it is not the only path to monetization. There are various other strategies, as mentioned in the article, that can help you earn money on TikTok even with a smaller follower base.

How can I attract brand collaborations with a limited follower count?

Brands are increasingly interested in micro-influencers who have an engaged audience. Focus on creating high-quality content and finding brands that align with your niche to increase your chances of collaboration.

Can I sell my own merchandise on TikTok?

Yes, TikTok offers a feature that allows creators to sell merchandise directly through the platform, providing an opportunity for additional income.

What is the TikTok Creator Fund, and how does it work?

The TikTok Creator Fund is a program that allows content creators to earn money based on the performance of their content. Creators are paid based on the number of views their videos receive.

Is affiliate marketing a viable option for earning money on TikTok?

Yes, affiliate marketing can be a profitable option for content creators. By promoting products or services and earning a commission on sales through referral links, creators can generate revenue.


I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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