Mastering Instagram Video Aspect Ratios: A Guide to Perfect Posts

September 7, 2023

 

Introduction

In the ever-evolving world of social media, Instagram continues to be a powerhouse platform for sharing images and videos. To make a lasting impression and engage your audience effectively, understanding the importance of the right aspect ratio for Instagram videos is paramount. In this article, we will delve into the significance of aspect ratios, explore the various aspect ratios and sizes for different types of Instagram videos, discuss how to change aspect ratios, and explore different video resizer options to help you create captivating Instagram content.

 

Why Aspect Ratio Matters on Instagram

Aspect ratio refers to the proportional relationship between an image or video's width and height. It plays a crucial role in how your content appears on users' screens. On Instagram, maintaining the correct aspect ratio ensures that your videos display as intended, optimizing the viewing experience and maintaining the visual integrity of your content. Ignoring aspect ratios can result in poorly cropped or distorted videos that may deter users from engaging with your content.

 

Different Instagram Video Aspect Ratios and Sizes

Instagram offers various formats for sharing videos, each with its own recommended aspect ratio and size. Here's a breakdown of the key formats:

 

Reels:

Aspect Ratio: 9:16

Video Size: 1080x1920 pixels

Reels are short, engaging videos designed for vertical viewing. Their 9:16 aspect ratio fills the entire screen, making them ideal for capturing users' attention in the fast-scrolling Reels feed.

 

Instagram Story:

Aspect Ratio: 9:16

Video Size: 1080x1920 pixels

Instagram Stories are ephemeral, full-screen videos meant for a brief but impactful message. The 9:16 aspect ratio ensures a seamless viewing experience in portrait mode.

 

IGTV (Instagram TV):

Aspect Ratio: 9:16 (Vertical) or 16:9 (Horizontal)

Video Size: 1080x1920 pixels (Vertical) or 1920x1080 pixels (Horizontal)

IGTV allows for both vertical and horizontal videos. Choose the aspect ratio that best suits your content, but keep in mind that vertical videos are often favored for mobile viewing.

 

Instagram Posts:

Aspect Ratio: 1.91:1 to 4:5 (Square, Landscape, or Portrait)

Video Size: 1080x1080 pixels (Square), 1080x608 pixels (Landscape), or 1080x1350 pixels (Portrait)

Instagram posts offer flexibility in aspect ratios, catering to a wide range of content. Ensure your aspect ratio matches your content's orientation.

 

Changing Aspect Ratio for Instagram Videos

To resize video for for Instagram, there are a few options you can consider:

Instagram's Built-In Tools to resize video online:

Instagram's editing features include basic cropping and resizing options for videos before posting.

Use Video Editing Software:

Professional video editing software like Adobe Premiere Pro or Final Cut Pro allows you to crop and resize videos to the desired aspect ratio.

Third-Party Apps:

Several video resizer apps like InShot, Canva, and Vizard offer user-friendly tools to adjust aspect ratios and video sizes for Instagram.

 

Resize video in Instagram’s built-in tool:

To resize video using Instagram's built-in tools is a convenient option for those who prefer a straightforward editing process without the need for external software or apps. Here's a step-by-step guide on how to do it:

Open Instagram:

Ensure you have the Instagram app installed on your mobile device. If not, download and install it from your device's app store.

Access Your Camera Roll:

Open Instagram and tap on the camera icon at the top-left corner of the home screen or swipe right on your feed to access the camera. You can also tap the "+" button on your profile to create a new post.

Choose the Video:

Select the video from your camera roll that you want to upload and adjust the aspect ratio for. Tap on the video to open it.

Edit Your Video:

Before posting the video, Instagram provides you with various editing options. To change the aspect ratio, tap on the editing tools icon (usually a pencil or "Edit" option).

Crop & Resize:

In the editing menu, you will find options for cropping and resizing your video. Look for the "Crop" or "Adjust" option, which might appear as a square icon with arrows.

Choose Aspect Ratio:

Instagram will typically offer a few preset aspect ratio options like 1:1 (square), 4:5 (portrait), and 16:9 (landscape). Select the one that best suits your content.

Adjust the Frame:

Use your finger to adjust the frame by zooming in or out. Instagram will guide you with gridlines to ensure your content fits within the selected aspect ratio.

Preview & Save:

Once you are satisfied with the changes, tap "Apply" or "Save" to confirm the new aspect ratio.

Add Filters and Captions:

After resizing your video, you can proceed to apply filters, add captions, and include other enhancements as desired.

Share Your Post:

When you're satisfied with your edited video, tap "Next" to proceed with the usual steps for sharing a post on Instagram. Add a caption, location, tags, and choose your target audience, then tap "Share."

By following these steps, you can easily change the aspect ratio of your video using Instagram's built-in tools.

 

Conclusion

Mastering Instagram video aspect ratios and sizes is crucial for creating content that stands out and resonates with your audience. Whether you're crafting Reels, Stories, IGTV videos, or Instagram posts, adhering to the recommended aspect ratios ensures your content appears as intended, maximizing its impact. Utilizing video editing software or user-friendly apps like InShot, Canva, and Kapwing makes it easy to resize and optimize your videos for Instagram, helping you deliver captivating and visually appealing content to your followers. So, start creating, and watch your Instagram engagement soar as you master the art of aspect ratios!

 

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Carlos Diaz
I believe in making the impossible possible because there’s no fun in giving up. Travel, design, fashion and current trends in the field of industrial construction are topics that I enjoy writing about.

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