Digital media solutions offer technology-enabled digital performance advertising solutions that connect consumers and advertisers. DMS serves clients across the P&C insurance, health insurance, e-commerce, career and education, and consumer finance verticals.
DMS is dynamically diversified, so it’s not tied to a percentage of its business coming from one sector, which makes it insulated from industry volatility. It also benefits from a huge database that carefully tracks consumer profiles.
Digital marketing strategies are more measurable than traditional marketing methods, so you can quickly see whether or not you’re meeting your goals. Creating specific, measurable goals will also help you stay focused on your strategy and make any necessary changes to reach your target audience.
Brand awareness is the level of recognition a customer has for your product or service. A high level of brand awareness can lead to increased sales and a competitive advantage. For example, consumers are more likely to buy a soft drink from a well-known brand than a generic version.
To measure brand awareness, marketers ask customers a series of questions. The first question is a top-of-mind awareness question, which asks customers to name the brands that come to mind immediately when they think of a category. The second question is a prompted awareness question, which asks consumers to identify a particular brand from a list of choices the marketer provides.
Ultimately, digital media solutions ensure people interested in your product or service buy from you. This includes remarketing, targeting and display campaigns.
For example, digital billboards are a powerful way to reach people when they’re in a specific location. They can be programmed to target the areas where your customers spend time, such as local shopping centers or busy roadways.
SMART goals help you stay on track to accomplish your digital marketing strategy objectives. They should be specific, measurable, achievable, realistic and timely. Setting a timeline will ensure your team is held accountable and can keep their momentum going strong throughout the process. This is especially important when you face obstacles that can hinder progress. For example, a rebranding project can be a major challenge requiring extra focus to achieve your goals.
There are several ways to generate leads through digital marketing, from paid media to content and social media. Regardless of the method, it is critical that goals are set that drive a direct impact on one or more key metrics, like sales-qualified leads or marketing-qualified leads, which eventually turn into revenue.
SMART goals are a great way to set specific, measurable, attainable, realistic and timely goals. These goals are the cornerstone of a strong digital marketing strategy and help keep teams focused on achieving them.
Providing valuable information is an effective way to generate leads, especially when it’s a content type relevant to the buyer journey stage. For example, research reports are an effective form of content for the awareness stage, while webinars and case studies work well at the consideration stage. Providing this high-value content entices people to share their contact information with you freely.
Digital media refers to the diverse types of media that have superseded print. It involves capturing and storing information in digitized form so it can be transmitted over computer networks. This can be used for several purposes, including for entertainment and advertising.
Digital media solutions provide technology-enabled digital performance marketing solutions connecting consumers and advertisers within auto, home, health, and life insurance, e-commerce, career and education, consumer finance, and other top consumer verticals. They have diversified lead and software platforms, first-party data assets, proprietary technology, expansive digital media reach, and data-driven processes help its clients de-risk their advertising spend and scale customer acquisition programs with measurable results.
When implementing a digital media strategy, setting SMART goals is important. SMART stands for specific, measurable, achievable, realistic and time-based. You can motivate your teams to accomplish their goals by having clear, measurable milestones and enforced deadlines.