Using a popular product you’ve never used can be daunting. Knowing where to start and what to look for can be intimidating. Not only is using LED display panels a more efficient way of advertising, but it can also play a pivotal part in drawing in new customers who walk by the display on a daily basis.
We often hear phrases such as, "Using LED displays is too expensive for me," "I don't have enough space in my store," "Our customers prefer traditional advertising," "I'm good at interior designs," and "I prefer to have all my products on the counter."
We'll explain how and why LED technology has shifted that perspective and why it's essential to consider updating as soon as possible.
What is the effect of LED screens on retail shops’ windows?
The vast majority of the world's population shops at retail establishments, as we've already established. How can we as a business adjust for and oversee this level of economic activity? At this time, consumer confidence can only be established through online and technological means.
Businesses are investing more money every day to attract the attention of younger generations by giving their approach a modern and appealing touch. Here, LED technology has a key part in the solution as a preferred substitute.
By showcasing attractive photos, offering discounts, bonuses, running contests, and providing seasonal offers, you can significantly increase the reach of your impressions, interactions, and even net purchases.
Reason 1- Competitors are Already Familiar with Them
Competitors are always ahead of us and sometimes the best way to catch up and surpass them is by copying the same tools and resources, but with a different strategy and perspective.
If you find yourself in one of the areas where they have not popped up yet, why not just join them? LED retail displays are more reasonably priced than you may think, with many vendors offering both rental and purchase choices with convenient financing options.
It is imperative for businesses to have a display panel as it offers great versatility in terms of size, resolution, installation method, and removal ease.
Utilizing LEDs provides invaluable advantages as it enables your brand to leave a lasting impression on the memories and emotions of your community. This extends beyond the initial cost of installation.
Reason 2: Great Brands’ Experiences Pave the Way
Big names in retail and brands around the United States are already using large-scale LED screens, including Chanel, Dior, Nike, Gucci, Walmart, Target, and countless others.
Successful firms have already demonstrated the technology's worth by creating eye-catching advertising campaigns specifically for the LED display panels network they operate both inside and outside their stores.
Do you recall the KFC ad from last year? Thousands of people may have seen the 'First Bite' campaign's video commercial for the first time from an Uber or stopped at a traffic signal. The end result? On the drive home, we spotted a simple advertisement that made everyone's mouth water.
Reason 3: The Advertisements Can Be Swiftly Updated to Reflect the Availability of New Models
LED screen panels allow you to swiftly adjust your strategy across the entire system of installed panels, unlike more traditional kinds of advertising. Attracting customers into stores is sometimes overlooked because of how popular online shopping has become in the past few years. Despite that, customers still value certain aspects about brick and mortar stores..
LED walls can serve as a valuable tool during the final stages of the purchasing transaction for customers in any type or size of store. Digital billboards can showcase and advertise free samples, new products, highlight customer favorites on sale, and alert shoppers of restocks or discounts on their favorite products..
Reason 4: Displays Always Outperform Printed Advertisements for Seasonal Promotions Like Black Friday
Black Friday is a well-known day for discounted sales that originated in the U.S. and is now observed globally.On this significant day, using the power of an LED display to draw customers could be the differentiating element your store needs to draw customers away from close competitors' stores. Public areas are typically noisy, making it difficult to locate a specific item in the chaos of the notorious Black Friday crowd. This is where a large led video wall can stand out in the chaos and commotion.
Reason 5: Video Ads Will Attract and Be Familiar to the Online Shopper
The group of people who shop in physical stores and those who shop online have unique preferences and objectives when it comes to making purchases. In-person shoppers have a different profile; their goal is to purchase items they immediately need for daily usage. To attract their attention, we need a strategy to entice them while they are walking.
Did you know that we remember 80% of visual information but only 20% of text? That means that 90% of the information we absorb is visual. Using LEDs is a great way to showcase your message since they can display high-resolution graphics that immediately draw in potential customers. You can easily capture the attention of both in-store and online shoppers who are browsing the products.
Reason 6: Sending Promotional Material to Multiple Locations Simultaneously with LED Technology
All the content to be shown to the public can be uploaded from the convenience of your office to a cloud-connected LED backdrop. This cutting-edge innovation helps commercial property owners cut costs associated with upkeep and seasonal advertising displays.
Improving your brand's visibility requires consistent, personalized communication with your target demographic. Having everything on the same server means that the panels will broadcast the same message, regardless of the location of the audience, and this is made possible by LED technology.
Reason 7: Unlimited Options for Window Displays with More Space
Remember how we warned you earlier that many store owners face space constraints? While it may seem like using ordinary materials to spruce up a small display area is a cost-effective approach, it often fails and makes the space appear even tinier.
By installing LED panels in a compact display case, you can significantly expand your retail’s reach. These digital alternatives can create an optical illusion that is far more impressive, creative, and dynamic than traditional decorations like balloons, flowers, and stickers.when tailored to your tastes and business goals, this can enhance your retail space.
Reason 8: Effective Communication has a Stronger Impact for Campaigns
In today’s market, potential buyers typically make a decision within just seven seconds of viewing an image to determine whether or not they will purchase a product. To sell products, catching a buyer’s attention is crucial.
LED Technology can help you achieve this goal by providing high-quality images with exceptional resolution. By creating unforgettable campaigns, you can differentiate yourself from competitors and leave a lasting impression on your audience’s emotions and memories..
Reason 9: Enhance Your Customer Experience with an Immersive Approach
The customer experience or “CX” for short, holds the direct impact your business leaves in your buyers, a great CX equals to returning clients, and in the retail business this represents the annual income net worth. How important can LEDs be if used in a retail window to improve CX?
In the popular show "The Mandalorian," LED curved screens depicting panoramic landscapes are employed to simulate a sense of immersion. Because of this, viewers feel as though they are actually 'within' the terrain, which naturally makes the show even more entertaining; thousands participate in “binge-watching” marathons, even though they may have already seen it multiple times.
This is the goal of implementing cutting-edge technology in commercial spaces. With the help of LED backdrops, you can provide your customers a one-of-a-kind shopping experience that is true to the values of your company and encourages repeat visits.
Reason 10: A Better Way to Gather and Distribute Information for Products and Services
This technology’s interactive nature is invaluable. With a simple touch on an LED screen, customers can explore your offerings and provide feedback on the store. Since it is more immediate and up-to-date than the old unidimensional poll, it is more effective.
As you have read, the LED Wall System is cloud-based, making it simple to gather customer data. You can set up CRM software in various ways to streamline analytical processes and organize data for marketing operations.
A retail shop owner can benefit greatly from an LED display panel. This technology allows for unlimited images and videos to assist customers in finding the best products and services.
Also, it can be customizable and adapted to the needs of the shop and customers, as well as easy to install and use as opposed to traditional usage of promotional materials. There are plenty of places in which you can find fine LED panels, but we highly recommend buying or renting directly with manufacturers to obtain better after-sales and support if needed.
Companies like LED market are a pretty good option, they’re local in the U.S., and they help you throughout the whole buying process, the company has one of the best price-quality alternatives on the market.