Search engine optimization has transformed how companies market their products and services online. It helps them optimize website content, keywords, and metadata, allowing them to boost their profitability and stay afloat amidst the rising competition in the digital realm.
With the increasing number of businesses utilizing SEO, it becomes more evident that this strategy is effective. However, the competition in search engine rankings becomes more challenging to manage. Fortunately, marketers can opt for SEO outsourcing Philippines to keep up with the changes and implement innovative campaigns.
Introducing SEO Reselling
Because of SEO's proven effectiveness, many digital marketing companies are considering expanding their services by offering packages to their clients. However, some marketers experience difficulty providing SEO campaigns because of limited resources and a lack of knowledge. This is where SEO reselling takes place.
SEO reselling allows digital marketing agencies to offer SEO services without shouldering its complexities. It is an agreement between a company and an SEO specialist to market the latter's services and resell them as their own. SEO resellers offer different services, including:
- Competitor Analysis
- On-page Auditing
- Keyword Research
- On-page and Off-page Optimization
- Content Creation
- Link Building
- Guest Posting
Benefits of Becoming an SEO Reseller
Being an SEO reseller can provide you with numerous benefits for your business. It helps you expand your range of services, generate extra income, upsell current digital marketing services, and utilize existing industry knowledge.
Additionally, SEO reselling enables you to offer premium SEO services without pouring in your resources for in-house SEO development. The best SEO agency Philippines can help you become an effective SEO reseller, allowing you to boost your profitability.
While becoming an SEO reseller can give you various advantages, it entails various things to consider. The first one is to know your target market. Knowing your prospects will help determine whether you will target B2C or B2B businesses. Researching your market can also help you find their online presence's current state.
Another thing to consider is the prices. As an SEO reseller, you must determine the costs of your services since this will give you an idea of how much profit you will generate. However, before setting prices, you need to establish your pricing models, and here are some of them:
- Package-based pricing
- Hour-based pricing
- Results-based pricing
- Project-based pricing
Remember that pricing can be your edge over your competitors. Thus, it is essential to study your pricing strategies to improve your profit.