10 Best Leading B2b Marketplaces In Asia 2024

May 16, 2024

Asia positions as a powerhouse in the worldwide e-commerce setting, with China leading the charge as the largest market, carefully followed by Southeast Asia's expanding digital economy. This increase is urged by factors including extensive internet access, the proliferation of mobile devices, and an expanding middle class. Because of this, e-commerce is expanding rapidly in nations like Singapore, Thailand, Vietnam, Malaysia, Indonesia, India, and the Philippines, making Asia a popular destination for foreign sellers.

The digital revolution in Asian economies in 2023 lifted the e-commerce industry to unprecedented levels of revenue and gross merchandise value (GMV). The top Asian B2B marketplaces for 2024 are listed below for companies wishing to enter this sizable market:

Brand UI/UX Range of Products Reliability Customer Service Global Presence User Reviews
eWorldTrade 9 9 9 9 9 10
Alibaba 8 10 8 7 10 8
JD.com 7 9 9 7 6 7
Kaola 6 7 7 6 4 6
Lazada 7 7 7 7 7 7
Shopee 7 7 7 7 6 7
Taobao 8 10 8 7 6 8
Tmall 9 10 9 8 7 8
Amazon 9 9 10 8 10 9
Global Sources 6 6 7 6 4 6


eworldtrade is a global B2B marketplace that connects buyers and suppliers worldwide. It provides a vast array of goods from numerous industries, such as textiles, machinery, electronics, and more. The platform provides capabilities for safe transactions, supplier verification, and real-time communication.

  • Global Presence of eworldtrade: eworldtrade links suppliers and customers from around the world.
  • Product Selection: It provides a wide selection of goods from a variety of industries, including textiles, machinery, electronics, and more.
  • Verification of Suppliers: By doing supplier verification, eWorldtrade helps buyers feel more confident and reliable.
  • Real-time Communication: Tools for real-time communication make it easier for buyers and sellers to conduct business effectively.


Wide product scope, safe transactions, assessed suppliers, and secure transactions.


Extreme competition.


Alibaba is the biggest business-to-business (B2B) online marketplace in the world, linking millions of customers and sellers worldwide. It provides strong communication and transaction tools together with an extensive range of products, from textiles to electronics.

  • Alibaba Market Dominance: With a vast user base and a global reach, Alibaba is the largest B2B e-commerce marketplace in the world.
  • Broad Product Catalog: It provides a wide selection of goods spanning practically every sector, from textiles to electronics.
  • Complicated Pricing systems: Because of the wide variety of providers and items available on the platform, there may be complex pricing systems.


Wide product selection, international reach, effective communication tools.


High competition, potential for counterfeit products, complex pricing structures.


JD.com is a major Chinese B2C and B2B e-commerce site known for its vast choice of products and efficient logistics. Offering a smooth purchasing experience, it serves both local and foreign markets.

  • Large Product Selection: JD.com is a one-stop shop for both domestic and foreign consumers because of its large selection of products.
  • Effective Logistics: JD.com is well-known for its effective logistics, which guarantee prompt deliveries and a seamless shopping experience.
  • User Engagement: Increasing consumer satisfaction through interactive features, discounts, and promotions is a good way to increase user engagement.
  • Focus Both Domestically and Abroad: JD.com serves both domestic and foreign customers, however, in certain situations at a greater shipping cost. Its primary market is China.


A large selection of products, effective shipping, and high levels of user interaction.


Not as global as Alibaba, and occasionally more expensive shipping.


Kaola is a well-known Chinese online shopping portal that is a part of the NetEase network. Its primary objective is to give foreign consumers access to a large selection of products from reputable Chinese vendors.

  • Kaola Cross-Border trading: Kaola is an expert in cross-border trading, giving foreign customers access to a wide selection of goods from reputable Chinese vendors.
  • Product Categories: Kaola provides a wide range of products in areas like fashion, technology, beauty, and more.
  • Language hurdles: Non-Chinese users may occasionally experience language hurdles, particularly when communicating and describing products.


diversified product categories, cross-border trade, and certified suppliers.


Periodic linguistic difficulties and a restricted international reach beyond China.


Lazada is a prominent participant in the e-commerce industry of Southeast Asia, providing a wide array of goods and services. It has a strong presence in countries like Thailand, Indonesia, and the Philippines.

  • Lazada Regional Presence: Thailand, Indonesia, and the Philippines are just a few of the nations in Southeast Asia where Lazada is heavily present.
  • Seller Quality: The platform works hard to uphold standards for a satisfying consumer experience, even though seller quality may differ.


Social media integration, a wide range of product categories, and a strong regional presence.


Delivery delays in some areas, inconsistent quality from sellers.


Shopee is a leading mobile e-commerce platform in Southeast Asia, noted for its user-friendly interface and broad product choices. It provides choices for both B2C and C2C sales and operates in several nations.

  • Mobile-Friendly Platform: Users can conveniently explore and shop on Shopee while on the go thanks to its mobile-friendly layout and app.
  • Shopee's social commerce capabilities facilitate product discovery, interaction, and sharing via social media networks.


A large product selection, social commerce capabilities, and a mobile-friendly platform.


Inconsistent price disparities and inconsistent seller reliability.


Taobao is a popular Chinese C2C marketplace operated by Alibaba, catering mostly to domestic buyers. It specializes in consumer-to-consumer transactions and provides a broad range of products, including fashion and electronics.

  • Consumer-to-Consumer Transactions on Taobao: Taobao specializes in facilitating direct purchases and sales between individuals.
  • Focus on the Chinese Market: The site mainly serves the Chinese market, offering restricted worldwide accessibility to users who are not Chinese.


Strong user base, competitive price, and wide range of products are the advantages.


Limited foreign accessibility; non-Chinese users may encounter language problems.


Under Alibaba, Tmall is a well-known Chinese business-to-consumer marketplace with a focus on retail sales and branded products. It provides a high-end shopping experience that prioritizes high-quality goods.

  • Quality Assurance: It guarantees product quality assurance, which promotes customer happiness and confidence.
  • Increased Entry Barriers: The emphasis on branded products and quality requirements may result in increased entry barriers for sellers.


Strong customer trust, quality control, and a platform that is focused on brands.


More obstacles to entry for vendors, less room for price flexibility in some categories.


With a strong presence in Asia, particularly in nations like India, Amazon is a major player in the global e-commerce market.

With an emphasis on the client experience, it provides a broad range of goods and services. Amazon's worldwide dominance is a result of its substantial presence in Asia, particularly in areas like India.

  • Product Selection: It provides a wide selection of products in many categories, dependable shipping, and customer-focused policies.
  • Customer Experience: With services like quick shipping, simple returns, and tailored suggestions, Amazon puts a high priority on the customer experience.
  • Competitive Environment: There is fierce rivalry on Amazon, which can result in issues like complicated seller policies and counterfeit goods.


wide selection of products, emphasis on the needs of the customer, dependable delivery.


include fierce rivalry, sporadic fake goods, and intricate seller regulations.

Global Sources

Global Sources renowned for its wide range of products and accommodating rules. It serves a broad spectrum of industries, including fashion and electronics.

  • Customer-Friendly Policies: It is renowned for having policies that are friendly to customers, such as simple returns, a variety of payment methods, and customer assistance.
  • Product Variety: It provides a wide selection of goods, ranging from apparel and leisure items to electronics and appliances.


Wide range of product categories, regulations that cater to customers, robust market presence.


occasional delivery issues.

The Wrap up

These businesses show the variety of B2B and B2C e-commerce platforms available in Asia; each has its own advantages, niche markets, and difficulties.


Urban Splatter

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