Richest City in Wisconsin: A Comprehensive Overview of Wealth Distribution

May 1, 2024

Unveiling Wealth in Wisconsin: An Insight into the Richest Cities

The Wealthiest Incorporated Municipalities in Wisconsin

A look into the U.S. Census five-year American Community Survey of 2021 reveals an impressive display of wealth among certain municipalities in Wisconsin. Topping the list with median household incomes varying from $132,043 to $239,107 is the Village of Oconomowoc Lake. Not far behind are municipalities located in counties such as Waukesha, Milwaukee, Ozaukee, Outagamie, and Dane.

A Spotlight on the Top Ten Wealthiest Wisconsin Cities

In Wisconsin, wealth is not restricted to a single city or county. The state boasts a range of towns, each unique but collectively affluent. We zoom in on these cities below:

1. Mequon

With a suburban charm that complements urban amenities, Mequon is Wisconsin's wealthiest city, boasting a median household income of $135,000.

2. Whitefish Bay

A close second, Whitefish Bay is a haven for families, with its safe environment and a $134,000 median household income.

3. Fox Point

Known for its peaceful atmosphere and closeness to Lake Michigan and Milwaukee, Fox Point has a median household income of $121,000.

4. Elm Grove

Known for its low crime rates and ranked among the cities with the best schools in Wisconsin, Elm Grove in Waukesha County has a median household income of $115,000.

5. Brookfield

Out on the suburbia of Milwaukee, Brookfield offers residents an attractive environment with excellent schools and a median household income of $111,000.

6. Pewaukee

For the residents of Pewaukee, waterfront activities and a median household income of $110,000 make it an idyllic place to live.

7. Delafield

Located in Waukesha County, Delafield is another wealthy city home to scenic beauty, highly regarded school districts, and median household income of $87,000.

8. Shorewood

In Shorewood, tree-lined streets meet expansive homes and a median household income of $81,000.

9. Middleton

Small-town charm and a vibrant community are characteristic of Middleton, which has a median household income of $79,000.

10. Madison

As the capital of Wisconsin, Madison boasts a rich blend of culture, academics, and a median household income of $70,000, attracting a diverse population.

Comparing Wealth in Different Areas of Wisconsin

Across Wisconsin, income levels vary widely. For example, in 2010, Wisconsin had the twenty-first highest income among states in the United States, with a per capita income of $26,624. But fast-forward to 2024, and a surge in wealth sees cities like Merton, Summit, and Waunakee amongst the richest in the state, with median household incomes and home values soaring.

Median Household Incomes Across Cities

Whether one is in urban Madison or suburban Elm Grove, median household incomes differ significantly across cities. An exploration into American Community Survey (ACS) data from 2010-2014 reveals a whopping 768 results for Wisconsin's cities.

Future Projections and Perspective

Looking into the future, it's projected that by 2024, the wealthiest places in Wisconsin will require individuals to have a job that pays close to $100,000 a year. However, the state's economy remains robust, underpinning the wealth of its residents.

Wrapping Up

While the U.S. remains the wealthiest country, wealth distribution varies, with affluent communities like River Hills in Wisconsin surpassing statewide averages. Whether it's the picturesque lakefront beauty or the thriving economic landscapes of these cities, Wisconsin showcases an impressive wealth matrix that makes it an appealing destination.

For further inquiries or deeper dives into Wisconsin's wealth terrain, feel free to get in touch with me - Alex Groth at or follow me on Twitter at @grothalexandria.


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