Success Stories and Potential Risks of Real Estate Crowdfunding

May 31, 2024



Real estate, as an investment, is always unrivaled, but for many, it was not a viable option because of its limited access due to the high capital investments.

But with real estate crowdfunding - a relatively new method for investment into a property that offers diverse chances across the board - it becomes possible to invest in real estate. By gathering funds from a number of investors, such platforms make it possible to invest in real estate with a small amount of money.

This article will illustrate the upsides and downsides of real estate loans obtained from crowdfunding, to provide a balanced perspective of this investment method.

What is Real Estate Crowdfunding?

Dan Close, Founder and CEO at We Buy Houses Louisville, said, “Real estate crowdfunding consists of various investors uniting their funds to pay for real estate investments. This will include both residential and business structures, as well as large developments. The idea is simple: the pooling of resources makes it possible for investors to buy or finance a property that they, as individuals, could not have afforded on their own.

Crowdfunding platforms play a major role in these investments, which provide an array of projects as options. Investors can take a look through listings, examine potential returns, and determine how much they want to invest. The platforms generally do the administrative work, including collecting and disbursing money, property management, and investor updates.”

Success Stories in Real Estate Crowdfunding

1. Fundrise

Fundrise is one of the leaders in the real estate crowdfunding sector and enjoys a good name due to its many successful projects. Introduced in 2012, Fundrise offers ordinary investors a chance to buy shares in a diversified real estate portfolio. The fact that their East Coast eREIT has given unwavering profits since its start is a good example of success.

Investors in Fundrise have seen amazing returns. For instance, last year, the site had its average annual returns at approximately 9%. This performance has made Fundrise a favorite of its investors who are looking to add real estate to their portfolios without large sums of money being required.

2. RealtyMogul

RealtyMogul is another major participant in the real estate crowdfunding market. They invest in debt and equity, involving commercial real estate. Among their widely publicized achievements is the funding of a multi-family housing complex in Dallas, Texas. The investors in this project received regular income distributions and a solid return on their investment upon the property’s sale.

RealtyMogul has made more than $500 million of investments for its investors, delivering them a wide selection of investment opportunities across the USA. They are thriving because of their strict due diligence in underwriting properties, sponsors, and investments that load onto their platform.

3. Crowdstreet

Crowdstreet focuses on commercial real estate and has a proven portfolio. One of many excellent cases was the funding of the Oyster Bay Apartments in Washington. This project garnered $10M in funding from investors and generated significant gains yielding an IRR of over 20%.

Crowdstreet’s model provides accredited investors with an opportunity to invest directly into specific projects, providing them with the decision power over their investment choices. The popularity of the program is based on the track record in terms of hundreds of funded projects that are considered a trustworthy option for commercial real estate investments.

Potential Risks of Real Estate Crowdfunding

Along with the advantages real estate crowdfunding brings it also has its own set of risks. Investors must know these risks before making a move.

1. Market Risk

Martin Seeley, CEO of Mattress Next Day, said, “Real estate is associated with economic conditions to a certain extent. Recessions increases in interest rates, and market volatility at the local level are all factors that influence the value of the properties and the returns on investments. As with COVID-19, the pandemic significantly influenced rental income and property values.”

Investors need to understand that there are risks associated with market volatility and that their investments might underperform. Diversifying investments among various properties and markets can act as a guard against some of these risks.

2. Liquidity Risk

Investments in real estate are not as liquid as shares or bonds. Investing in property via crowdfunding means that your money is usually locked up for several years. Taking this investment out is not easy, and there might not be a secondary market for selling your stocks.

Investors are recommended to look at their liquidity needs and check that they will not need the funds invested in real estate crowdfunding for quite some time.

3. Platform Risk

A platform that hosts a crowdfunding investment greatly determines its success. If the platform experiences financial issues, poor management, or legal problems, it could affect the investor’s returns. Sometimes crowdfunding platforms collapse and investors lose their money.

It is imperative to do research on the platform, before investing. Search for platforms that are recognized, have been successful in the implementation of projects, and have satisfied investors. By testing whether they adhere to regulatory compliance and transparency, one can be confident about their process.

4. Project Risk

Brian Bosscher, owner and founder of Condo Control, said, “Sometimes real estate projects fail. Problems in construction, property management, or tenant vacancy can result in lower-than-expected returns. In this regard, where a commercial property fails to attract tenants, the rental income might not be enough to cover the expenses, so there will be a loss.

Investors need to carefully evaluate the details of each project, such as the experience and track record of developers, the location of the property, and projected financials. The risks of the individual projects are key to the proper investment decision.”

How to Mitigate Risks

While the risks associated with real estate crowdfunding cannot be entirely eliminated, there are strategies to mitigate them: Although the risks of real estate crowdfunding cannot completely be overcome, there are methods that can help to minimize them.

1. Diversification

Investing your money into different properties and projects prevents the problem of single investment failure. One way to diversify is to invest in different types of real estate (residential, commercial, industrial) and in different regions.

2. Due Diligence

Research thoroughly before investing. It covers the platform comprehension, the project details review, and the developers' reputation. Seek out platforms that give you complete insight and transparency in regard to their projects.

3. Start Small

As a beginner for real estate crowdfunding, you may consider starting with small investments. This method equips you to acquire knowledge and accumulate experience without expending much of your money. With time and experience, you could increase your investment amounts at a reasonable pace.

4. Consult Professionals

Consultation with financial advisors or real estate experts may be the key to understanding better and making wiser decisions. These experts can provide advice in accordance with your specific financial goals and your risk level.

The Future of Real Estate Crowdfunding

Rudy Bush, Founder at Wiringgerman, said, “The prospects of real estate crowdfunding are bright. While technology keeps progressing, platforms are improving too, becoming more user-friendly and innovative. Transparency and accessibility of information will also be the main source of additional investors.”

In addition, as the real estate market develops, crowdfunding could make a great impact on creative project funding including green homes and smart city development. The fact that pooling resources from numerous investors is now possible makes it possible to fund ambitious and far-reaching projects that would not have otherwise got funds such as traditional funding.


Real estate crowdfunding has resulted in the democratization of access to property investment therefore the participation of people who could not afford such projects previously. The initial success stories of Fundrise, RealtyMogul, and Crowdstreet indicate that the possibility of very good returns is very real. On the other hand, investors are faced with risks such as market volatility, liquidity constraints, platform reliability, and project-specific issues.

Having these risks in mind and implementing strategies for risk management - like diversification, due diligence, starting small, and talking to professionals - investors can move more confidently towards real estate crowdfunding. As the industry keeps growing and changing, being well-informed and agile will be the thing that matters the most for making the most of the opportunities that the industry has to offer.


Urban Splatter

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