Influencer Secrets: How to Build a Following on TikTok

June 14, 2024


TikTok has been rapidly growing ever since its launch. With over 1.5 billion monthly active users globally, it’s one of the most potent platforms for influencers to establish a strong presence. It continues to provide them with viral moments that bring plenty of growth opportunities for them. If your content is good enough, you can get a chance at viral fame.

The best part is that your follower count doesn’t matter here. The algorithm is designed in a way that favors content based on its relevance and user preference. Even then, having a considerable following is a significant part of being an influencer. This post focuses on how you can build a following on TikTok and thrive as an influencer.

Why do Followers Matter for an Influencer?

As an influencer, your profile must have a significant number of followers. It establishes your credibility in the eyes of potential followers and the new people coming across your content. Employing trusted growth services such as Social Followers is a great way to speed up your progress.

The more followers you have, the more engagement you will receive on your videos. This will indicate the algorithm to pick up your content and spread it to a wider audience, expanding its organic reach to a great extent. It helps build brand awareness and turns followers into loyal fans who are ready to defend you at all times.

An engaged community attracts more brand collaborations and partnerships. It is a source of validation for the new ones and makes it easier for them to trust your recommendations. This helps establish you as a trusted authority in your niche or industry. TikTok then also categorizes you as a credible entity thus it promotes your content.

However, if you have fewer but engaged followers, there is nothing to worry about. Micro-influencers make great people to collaborate with for campaigns aiming for higher engagement and conversion rates. Their impactful presence cannot be ignored since the response rate of their followers is pretty high. So engagement is another critical factor that matters apart from follower count.

Building A Strong Following on TikTok

Now that we know why having followers on your TikTok profile matters for you being an influencer, let’s move on to how you can boost your following on TikTok.

Know Your Target Audience

The first step to growing your TikTok followers is to know exactly who are your target audience. What topics are they interested in? What kind of content do they prefer watching? What sort of videos do they like? What are their pain points, goals, and aspirations?

If you have a professional account on TikTok, you have access to audience insights that tell you a lot about who follows you. This data is valuable for getting to know your audience on a deeper level and observing what resonates with them the most on your profile. Using this data, you can develop a strategic approach to increase your follower count.

Capitalize On Viral Trends

TikTok is home to many viral trends, challenges, and sounds. Everyone loves watching and participating in them. Being an influencer, you can also capitalize on them by sharing your take on them. It’s great for offering something fresh to your audience amidst all the usual posting. Jumping on the bandwagon can expose you to new followers as well as give you the engagement boost you need.

Incorporate Relevant Hashtags and Keywords

Use relevant keywords and hashtags in your content to improve the visibility and discoverability of your content. Understand the users’ search intent and look for keywords they will be searching. Include those keywords in your captions, titles, and video scripts. You can also type those keywords to analyze what appears in the search results and check if your content fits there.

Incorporate a mix of trending and specific hashtags to appear in relevant as well as trending content. Both are important as the former groups your content and the latter have an expanded reach.

Bring Unique Content

There are thousands of influencers on TikTok, what makes you different from all of them? Bring that feature out in your creative expression. Create a strong identity for yourself as an influencer on TikTok. Craft content that is unique and has an element of personal branding in it. This will establish you as a prominent figure in your niche as well.

Create A Series

Other ways to build a following and increase your video views are to create a series of videos and buy TikTok followers. It could be a comedy sketch, a story narration, daily tips, hacks, routines, etc. Series are great for building engagement as the audience anticipates the next video in the line. So they keep coming back for more. They also help divide longer pieces of content into shorter, bite-sized videos, giving you more content to post throughout the week. The key here is to stay consistent with your theme, mood, tone, and the posting times of the videos that belong to one series.

Collaborate With Other Influencers

TikTok is a place that fosters community and the artists get to learn so much from each other every day. Collaborating with other influencers within your niche allows you to expose yourself to a whole new set of audience. This audience is already interested in watching similar type of content so you won’t have to put in much effort to convince them. If they enjoy it, they will follow you for sure.

Encourage User-Generated Content

Influencers are known to have a strong bonding with their followers. They have developed strong trust and rapport with them which is why their audience trusts their recommendations and values their opinions. So when an influencer asks their followers to create content, they instantly get ready to do so. User-generated content coming through an influencer also brings with it potential opportunities for brand partnerships as well as growing follower count.

Post At The Right Time

What time you post has a lot to do with the engagement you can garner. This engagement then translates into more followers and profile growth. You can look for the best timings to post on TikTok according to your niche or industry. Apart from that, in your audience insights, you can find out when your followers demonstrate higher activity on the platform. Schedule your videos accordingly to drive optimal results.

Keep Tracking Analytics

The analytics section in your professional account is a treasure house if you use it to its best. This data-rich section gives you valuable insights into your overall performance and audience behaviors. For example, you can find out where your followers are coming from, which posts are driving more engagement, how many people did you reach, how many followers did you gain, and so much more.

All of this data allows you to improvise your strategies for better results. Observe what content resonates more with the audience and how you can enhance its effectiveness. Use more of the styles your audience appreciates. Make the most of this section to fuel your growth on a highly potent platform like TikTok.

Identify Emerging Trends

You should study emerging trends and identify them beforehand based on data and analytics. Observe what kind of content the general audience is engaging with and what patterns are being followed. Is this type of content becoming popular temporarily or is it here to stay for longer? How are the audience behaviors and content consumption patterns evolving over time? Other important factors to consider in all of this are any updates or new features being introduced on TikTok. They may impact how the content is shaping and the way users are responding to it.

Create A TikTok Challenge

We all know TikTok users love to partake in viral challenges. You can give them a challenge, ask them to participate in it, and nominate more people to tag along. Challenges help drive actionable engagement as people actively put in the effort to become a part of the activity.

This helps strengthen your impact as an influencer as you are the one who is initiating a challenge. So it’s not just about following trends but setting them. The more people jump in to participate, the more chances of you enhancing your TikTok likes along with followers.

Include CTAs

Adding calls to action at the beginning or the end of the video directs your viewers to take necessary action. You don’t necessarily have to say it verbally every time as it might get annoying for the audience. Simply adding a follow, like, save, and share sticker, referring to other videos casually, or indicating the next video in the series are all powerful ways to drive action from the audience.

Be creative with your CTAs. Think out of the box and apart from the same old boring “follow for more”. Actively interact with your audience and connect with them on a deeper level. More followers will come to support you in your journey.

Final Notes

Even though the follower count on TikTok doesn’t really matter, you can’t call yourself an influencer with zero followers on your profile. There has to be a considerable number of people following you and being influenced by you for you to be an influencer. To some extent, the follower count does matter. Engagement, trust, and loyalty definitely matter more than that.

This post has shared some of the most powerful ways to build a following on TikTok and turn them into loyal fans. An engaged community has far more to offer than a huge crowd of people merely adding to the numbers. Focus on fostering lasting connections with your audience and the numbers will eventually follow. Create content that resonates with them and not just for the sake of posting on the platform. Deliver quality and you will receive quality in return.

Author’s Bio:

Fatima Salman

SEO Content Writer | Blogger


Fatima has been a skilled SEO content writer for more than 3 years. She’s proficient in digital marketing, social media marketing, and artificial intelligence. Her writing style combines flair with functionality, creating content tailored to client needs and industry nuances. Besides writing, she joyfully explores the world, seeking to uncover its hidden gems.


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