Most Visited City in the World: Top 10 Destinations for 2023

July 9, 2024

Have you ever dreamt of wandering through the bustling streets of a vibrant city, surrounded by the sights and sounds of a different culture? Imagine getting lost in the labyrinthine alleys of ancient Istanbul, or standing in awe beneath the glittering skyscrapers of Dubai. From the iconic landmarks of London to the tropical paradise of Cancún, the world is full of incredible destinations waiting to be explored. Join us as we unveil the top 10 most visited cities in the world for 2023, each offering a unique blend of history, culture, and excitement. Let's embark on a journey to discover the wonders that await in these captivating urban centers.

When it comes to global travel, certain cities consistently rank as the most visited destinations in the world. Based on data from Mastercard, here are the top 10 most visited cities in 2023.

1. Istanbul, Turkey

With 20.2 million international visitors, Istanbul tops the list of the most visited cities in 2023. This enchanting city straddles two continents and offers a rich blend of history and modernity. Iconic attractions such as the Grand Bazaar, Hagia Sophia, and Topkapı Palace draw millions. A unique experience in Istanbul includes taking a ferry ride across the Bosphorus, offering stunning views of the city.


2. London, United Kingdom

London continues to be a top tourist destination with 19.6 million international visitors in 2023. The city is known for its historical landmarks such as the Tower of London, Buckingham Palace, and the British Museum. London also offers a vibrant arts scene and diverse culinary experiences, making it a must-visit.

Winding through London aerial photography of London skyline during daytime

3. Dubai, United Arab Emirates

Dubai's futuristic skyline and luxury shopping attract 19.1 million visitors yearly. Highlights include the towering Burj Khalifa, the luxurious Burj Al-Arab hotel, and sprawling shopping malls like the Dubai Mall. The city's strategic location and emphasis on tourism continue to make it an appealing destination.

Burj Al-Arab, Dubai

4. Antalya, Turkey

Known for its stunning beaches and rich history, Antalya attracts 14.3 million visitors. People flock to its pristine Mediterranean coastline and picturesque old town, which is lined with Ottoman-era houses. Antalya is also a gateway to the Turkish Riviera, offering luxurious resorts and numerous outdoor activities.

brown wooden fence near body of water during daytime

5. Paris, France

The romantic city of Paris continues to allure 12.6 million international tourists. Iconic attractions like the Eiffel Tower, Louvre Museum, and the Notre-Dame Cathedral make Paris an unparalleled cultural hub. The city's charming cafes, world-class cuisine, and scenic riverside walks enhance its timeless appeal.

Parisian bridge bridge during night time

6. Hong Kong, China

Hong Kong's dynamic cityscape attracted 12.3 million visitors. Known for its impressive skyline, bustling markets, and world-class amusement parks like Ocean Park and Hong Kong Disneyland, Hong Kong is a vibrant fusion of East and West. The city's culinary scene is also a major draw, offering everything from street food to Michelin-starred restaurants.

Hong Kong city view bird's-eye view photography of city buildings
Hong Kong

7. Bangkok, Thailand

Bangkok received 11.6 million visitors with its lively streets, ornate temples, and vibrant nightlife. Tourists are captivated by attractions such as the Grand Palace, Wat Arun, and the bustling markets. Bangkok's street food is legendary, offering a culinary adventure that's hard to beat.

View of tuk-tuks in Bangkok’s Chinatown two auto rickshaw on the street

8. New York City, United States

New York City attracted 11 million visitors, welcoming them with iconic landmarks such as Times Square, Central Park, and the Statue of Liberty. The city's diverse neighborhoods and rich cultural heritage make it a melting pot of experiences. Broadway shows, world-class museums, and a vibrant culinary scene ensure there's never a dull moment in the city that never sleeps.

9. Cancún, Mexico

Cancún's stunning beaches and luxurious resorts brought in 9.5 million visitors. Known for its beautiful coastline on the Caribbean Sea, Cancún offers a perfect blend of relaxation and adventure with options for snorkeling, diving, and exploring nearby historical sites such as the Mayan ruins.

brown beach umbrellas on beach during daytime

10. Mecca, Saudi Arabia

Attracting 8.9 million visitors, Mecca is a pilgrimage site for Muslims around the world. As the holiest city in Islam, it draws millions of faithful every year for Hajj and Umrah pilgrimages. Mecca's significance and the sheer number of pilgrims make it a unique and spiritually profound destination.

People worshipping in the holy mosque people walking on snow covered field near brown concrete building during daytime

The tourism industry has shown remarkable resilience and growth post-pandemic, with these cities leading the way in welcoming international visitors. According to Mastercard, these destinations represent the epitome of cultural richness, historical depth, and modern-day attractions.

Top 10 Most Visited Cities in 2023 According to Mastercard

Rank City Country International Visitors (Millions)
1 Istanbul Turkey 20.2
2 London United Kingdom 19.6
3 Dubai United Arab Emirates 19.1
4 Antalya Turkey 14.3
5 Paris France 12.6
6 Hong Kong China 12.3
7 Bangkok Thailand 11.6
8 New York City United States 11.0
9 Cancún Mexico 9.5
10 Mecca Saudi Arabia 8.9

As the world beckons with its array of enchanting destinations, each city on this list holds a unique allure waiting to be discovered. Whether you're drawn to the historical marvels of Istanbul, the vibrant energy of New York City, or the mesmerizing sights of Dubai, there's a city calling out to you. So pack your bags, set your sights on adventure, and let the magic of travel unveil new horizons. Embrace the journey, savor the experiences, and create memories that will linger long after you've returned home. Let the world be your playground, and may these top 10 destinations inspire your wanderlust in 2023 and beyond. Happy travels!

FAQs About Most Visited Cities in the World

What is the top 10 most visited city in the world?

As of 2023, the top 10 most visited cities in the world, according to Mastercard, are Istanbul, London, Dubai, Antalya, Paris, Hong Kong, Bangkok, New York City, Cancún, and Mecca.

Why is Istanbul the most visited city in the world?

Istanbul attracts 20.2 million visitors due to its rich history and culture, iconic landmarks such as the Hagia Sophia and the Grand Bazaar, and the unique experience of crossing from Europe to Asia via the Bosphorus ferries.

How many visitors does London attract annually?

London attracted 19.6 million international visitors in 2023. The city is known for landmarks like the Tower of London, Buckingham Palace, and its vast number of museums.

What makes Dubai a popular tourist destination?

Dubai draws in 19.1 million visitors with its futuristic architecture, luxury shopping experiences, and attractions like the Burj Khalifa and the Dubai Mall.

Why do tourists visit Antalya?

Antalya, attracting 14.3 million visitors, is famous for its stunning beaches, luxurious resorts, and the historical charm of its old town, Kaleiçi.

What are the major tourist attractions in Paris?

Paris, visited by 12.6 million people, is known for the Eiffel Tower, Notre-Dame Cathedral, and the Louvre Museum, which houses the Mona Lisa among its vast collections.

What is unique about Hong Kong's skyline?

Hong Kong, with 12.3 million visitors, boasts the world’s most skyscrapers, featuring over 300 buildings that exceed 150 meters in height.

Why is Bangkok considered a must-visit city?

Bangkok, which attracts 11.6 million visitors, is famous for its vibrant street life, exotic temples like Wat Arun and Wat Phra Kaew, and the enormous Chatuchak Weekend Market.

What makes New York City a popular destination?

New York City draws 11 million visitors with its world-renowned attractions such as Times Square, Central Park, and cultural significance, often described as "The Big Apple" for its premier status in entertainment and culture.

Why do tourists flock to Cancún?

Cancún attracts 9.5 million visitors due to its picturesque beaches, lively nightlife, and the unique, number "7" shaped hotel zone that stretches along the coastline.

What is the significance of Mecca for visitors?

Mecca welcomes 8.9 million visitors, largely pilgrims, due to its status as the holiest city in Islam, home to the sacred Kaaba within the Masjid al-Haram.

JJ Sterling
As the co-founder of Urban Splatter and an architecture graduate from Chicago, I thrive on crafting a digital nexus where architectural innovation intersects with boundless digital opportunity. My academic roots in the Windy City's rich architectural tapestry inspire a unique vision for Urban Splatter's journey into the ever-evolving digital frontier of design. Join us as we navigate the exciting confluence of structure, style, and technology.

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